Mumbai : Network18, one of India’s most diversified media conglomerates extends its digital content portfolio by announcing the launch of in.com – A Terminal For All Things Celeb! The platform will largely cater to the millennial readers who are interested in the lives of high-profile individuals, beyond the realm of just entertainment. While the group has made the website live, in.com will be officially launched in early February 2019.
Commenting on the launch of the website, Azim Lalani, Business Head – English General News Cluster, Network18 Digital, said, “It is an exciting phase for us as we are constantly seeding new ideas to accelerate the growth of our digital portfolio, and take it to a whole new level. We wanted to create a platform which distinguishes itself with its unique content and has a direct connect to the Gen Z between the age group of 18 to 34 years. in.com aims to be the go-to place for every digital consumer interested in significant individuals from across categories including entertainment, sports, business, politics, lifestyle and more. The stories documented on the platform will provide appropriate content to the young and liberal minds.”
in.com aims to curate attention-grabbing content on personalities from different walks of life and also make celebrities out of people for their trend-setting acts. In addition to its highly celebrity-driven content, the platform also boasts of a first-of-its-kind digital cover made exclusively for the digital space. By roping in Sunny Leone in a cover titled ‘A Sunny Christmas’, a photo-shoot, interview and behind-the-scenes video encapsulated the festive mood towards the year end to the fullest. Ensuring that the viewers get to see our celebs in a never-seen before avatar, the platform by delivering such path-breaking content is sure to sure to grab eyeballs amongst the audience. Off to a great start with in this first-of-its kind digital cover; in.com will feature celebrities from all walks of life over the course of the coming months.
Adding to the approach of the website, Vikram Thapa, Editor of in.com, said, “Besides the larger than life persona of these celebrated personalities, the content that we offer to the audience makes them want to stay updated with the day-to-day activities of these individuals. With in.com, we aim to reach the maximum number of digital consumers with our multiple formats consisting of video, texts and photos. This will significantly aid us to document stories of personalities and provide appropriate content to the young and liberal.”
The advent of in.com significantly stands testament to the network’s brand ethos of constantly providing audiences with the best of experience when it comes to digital news reporting.
