Chennai: She wears many hats – Mother, daughter, partner, and friend. She stands by you in every moment of your life. To celebrate and cherish these uncapped crusaders of our life, Nyle the natural hair care brand from the house of CavinKare has rolled out #ThankYouNyle, a digital campaign for International Women’s Day 2019.
The campaign aims to showcase the pivotal role of women as a stepping stone for success in everyone’s life by encouraging people to take moment and express their gratitude. As part of the campaign, consumers are invited to share their message of gratitude on the Facebook page of Nyle with a hash tag – #ThankYouNyle For every message of gratitude received from consumers, the brand will send out a specially curated gift hamper on the consumer’s behalf to the woman in their life with a heart-felt thank you note (Entries valid till 15th March,2019)
Commenting on this, Gayathri Kabilan, Group Brand Manager – Hair Care, CavinKare says “We come across so many women in our everyday life who contribute to our growth and success in their special way. It is important that we take a moment to recognize and express our heartfelt gratitude for their immense contribution. Nyle as a brand has stood testimony for care and nourishment through it line of products. We have tried to mirror the same emotion through this campaign and we are confident that this will bring about a wave of positivity across social media platforms.”
