Dipti Rode, Tanuj Khanna, Prakhar Deogirikar, Sushil Chintak and Yash Bendkhale, all join at Creative Director/Associate Creative Director levels.
Mumbai: What’s Your Problem, led by Amit Akali, Praful Akali and Tejas Mehta, founded over 3 years ago, has done work for some of the biggest brands in the country; Amazon, Flipkart, DailyHunt, Arrow, Unlimited (Arvind Mills), Zee5, Vodafone, Republic, etc. It’s one of the fastest growing and most rewarded integrated agencies in India. Amongst other achievements, as part of the Medulla WYP Group, they won Branded Content Agency of the year at Goa Fest last year and were the most rewarded agency from India at the Asia Pac Effies. Last year has seen them more than double their revenues and personnel.
Recently, they have signed clients such as Arrow, Unlimited and Daily Hunt, which they’ve handled complete integrated mandates for, mainline, social and digital.
Amit Akali, Creative Head and Managing Partner explains, “Our reason for existence is solving marketing problems across mediums – to be what’s probably India’s first truly integrated agency, which is why we spent the last 3 years building digital, social and retail capabilities. We knew that if we married strategy, creativity and technology, we would be the only team a client needs. That’s the reason why we are structured differently – we have one team, which mixes people from all disciplines. With mainline people learning digital and digital people learning mainline from their teammates, all of them together creating truly integrated work. This has resulted in the big integrated AORs we’ve won. For which we’ve pumped up our teams with senior creative talent which is capable of executing across mediums. Under the leadership of Ruchita Zambre, who’s recently been promoted to Senior Creative Director and is part of our core management team, I think all of them will take us to the next level in our journey.”
Tanuj joins the team as an Associate Creative Director from Leo Burnett. He has over 9 years of writing experience in mainline advertising. He’s enjoyed working on brands in the FMCG, insurance, fashion, beauty categories and also has experience in the broadcasting and television sector. Over the past few years, his approach to briefs has shifted to empowering an idea, more than backing a particular medium.
Dipti joins the team as a Creative Director from Publicis Worldwide. She has over 11 years of art experience in mainline advertising. She brings onboard a sea of experience in beauty, fashion, FMCG, retail and a whole lot of other categories. She is looking forward to doing some stellar work in collaboration with our clients.
Sushil joins the team as a Creative Director from Ogilvy Mumbai. His work has won appreciation at award shows like Effies, WARC, Cannes Lions, FAB, and Goafest, including a showcase in best creatives of the year at One Show. In his free time, he collaborates and curates experience-retreats with his passion child, Food•Art•Collective.
Yash joins the team as a Creative Director from Onads Communications. He comes with an experience of over 9 years. He has won metals such as Kyoorius and CPAA. Every brief for him is an opportunity to do work that pushes the boundaries and creates organic conversations. He’s looking forward to doing more of the same during his time at WYP.
Prakhar joins the team as an Associate Creative Director from DDB Mudra. Although he began his career in a digital agency, he has spent around 9 years in mainline advertising. He has won metals such as Effie Awards, Goafest, Cannes, Spikes and ADFest. He believes that the boundaries between digital and mainline are blurring and that solutions to marketing problems don’t lie in any particular medium.
Ruchita Zambre, Sr. Creative Director adds, “I am more than thrilled to welcome all the young talent. WYP is a tight-knit place that gives every team member the opportunity to make the most of their talent. With each new talent coming with more than 9 years of experience in handling a gamut of brands, we look forward to their expertise amping up our creative leadership. And fun at work too.”
