Mumbai: iProspect India, the digital performance agency from Dentsu Aegis Network, has created a digital campaign for Royal Sundaram General Insurance Co. Limited. The two-decade old company, through it’s first-ever campaign – #TheUnusualGift – aims to change the perception related to gifting.
Commenting on the campaign, Krishna Kumar Revanur – VP-South, iProspect said, “Health is wealth, and ability to afford best medical care is a luxury in times of spiralling medical costs, the communication of #TheUnusalGift fits perfectly in today’s fast-paced life, it is thought provoking and persuades the audience to do it for their loved ones. A gift doesn’t have to be in a box always. With #TheUnusualGift, we want to break stereotypes and want our audience to look at insurance and the novelty of the assuring gift in a different light, as we continue to change perceptions.”
Commenting on the campaign, T M Shyam Sunder, CIO & Country Head – Retail Operations, Customer Service & eBusiness, Royal Sundaram said, “With over 5 million customers already across India, through this campaign we want to reach out to more people in today’s digital age. After being in the market to close to two decades, we launched our first-ever campaign with iProspect, as we loved the concept of #TheUnusualGift. A health insurance is an ‘unusual’ gift to our loved ones, so that they can enjoy life without any financial anxiety in their mind. The tag line ‘Kaunkehtahaikitohfasirf gift box meinaatahai’ conveys exactly how we wanted everyone to rethink about health insurance as an unusual gift that has a utility value that keeps reaping benefits over the years and it’s a great investment plan that one can gift to their loved ones.”
The digital campaign is running across social media platforms.
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