Mumbai: CLEAR Premium Water has unveiled ‘FakeSeFree’, a music-led consumer awareness campaign aimed at educating consumers about counterfeit products and encouraging informed purchasing decisions. The initiative features an original music video starring digital creators Tejas Dhoke and Manish Kharage, leveraging entertainment to amplify the message around authenticity.
The campaign is built on the insight that in today’s marketplace, similar brand names, colours and packaging can often make it difficult for consumers to distinguish genuine products from counterfeit ones. Through music, CLEAR Premium Water seeks to create stronger recall, wider reach and sustained public conversations around mindful purchasing.
Commenting on the initiative, Nayan Shah, Founder & CEO, Clear Premium Water, said, “At CLEAR Premium Water, we believe brands have a responsibility that extends beyond the products they sell. FakeSeFree reflects that belief. While the campaign draws inspiration from challenges within our industry, its message is relevant across categories. We chose music because it has the unique ability to bring people together, spark conversations and make important messages memorable. If this initiative encourages consumers to become just a little more mindful before making a purchase, we believe it has served its purpose.”
Featuring creators Tejas Dhoke and Manish Kharage, the original music video uses an engaging format to encourage consumers to be more vigilant when choosing products, highlighting the importance of authenticity in everyday purchases.
According to the company, the campaign goes beyond category-specific concerns and addresses a broader consumer challenge, encouraging buyers to pay closer attention to product authenticity across industries.
With FakeSeFree, CLEAR Premium Water aims to contribute to a future where consumer awareness becomes instinctive, informed purchasing becomes a habit and authenticity is valued as much as convenience.
