New Delhi: Luminous Power Technologies has launched a new brand campaign featuring cricket legend and brand ambassador Sachin Tendulkar to promote its EDGE Portable Power Series, as the company seeks to strengthen its presence in India’s growing portable energy solutions market.
The digital film positions the EDGE series as a lifestyle-focused portable power solution designed to support consumers beyond traditional home backup applications. The campaign comes amid rising demand for mobile energy solutions driven by the growing popularity of outdoor recreation, road trips, hybrid work, content creation and adventure travel.
Set around a camping trip, the campaign showcases the EDGE GO powering a range of appliances and devices, including cooking equipment, smartphones, cameras, drones and laptops, while also highlighting its entertainment features such as a built-in Bluetooth speaker, wireless microphones and guitar amplifier input.
The campaign reflects Luminous’ strategy to expand its energy solutions portfolio beyond conventional power backup systems by addressing consumers’ evolving lifestyle and mobility needs.
On the association, legendary cricketer and Brand Ambassador Sachin Tendulkar said, “Some of the best experiences in life happen when you step outside your comfort zone and spend quality time with the people who matter. That’s what stood out to me about this campaign. The film beautifully captures the freedom and joy of being with your loved ones. Luminous has been bringing innovations to Indian homes for decades, and with the EDGE series, they are now powering life beyond the home in a way that feels both exciting and completely natural.”
Vivek Abrol, Managing Director & CEO, Luminous Power Technologies, said, “At Luminous, we have always been driven by a singular purpose to deliver innovative energy solutions that meet the evolving needs of Indian consumers. India’s energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories. The Edge Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. This campaign with Sachin captures that spirit beautifully. It’s not just about powering devices; it’s about powering moments, memories, and the joy of being together. We are incredibly proud of what this product and this film represent for the future of Luminous.”
Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business, Luminous Power Technologies, said, “We have observed a clear shift in how consumers want to interact with their energy solutions. They seek not just reliability, but seamless integration with their lifestyle, entertainment, and creative needs. Through this campaign, we wanted to showcase how the EDGE series naturally becomes part of those moments—whether it’s travel, outdoor adventures, entertainment or content creation. Having Sachin bring this story to life adds a layer of trust and aspiration that resonates deeply with Indian consumers. His values of consistency, excellence, and a relentless pursuit of performance mirror what EDGE stands for: dependable power that doesn’t ask you to compromise on experience. More than anything, this film reflects Luminous’ ambition to power life wherever it unfolds.”
The Luminous EDGE GO is powered by lithium-ion battery technology and offers more than 3,000 charge cycles. The company said the device can be fully charged in 90 minutes using its smart inverter fast-charging technology and is capable of powering over 90 types of appliances simultaneously.
The product also features IP34 splash protection, a fire-resistant casing and solar charging capability, targeting consumers looking for portable power solutions for outdoor, recreational and professional use.
