Mumbai: Logicserve Digital, a digital marketing company and the Indian arm of Logicserve Group, announced today that it has won 4 awards at the 8th Global Customer Engagement Forum & Awards organisedby ACEF in association with CNN News 18. The award ceremony was held yesterday at Westin Hotel, Mumbai. This year’s theme was centred around “Artificial Intelligence For Enterprises – “Accelerate 10x””.
The award entries were judged by senior level industry professionals from across the globe. Logicserve Digital won awards in multiple categories mentioned below owing to the implementation of innovative ideas for achieving the set targets of the individual brands from the campaign. The awards spanned across industries including travel & tourism, BFSI and sports.
| CATEGORIES | BRAND | CAMPAIGN NAME |
| Digital Marketing Professional of the Year | Prasad Shejale | |
| Data Driven Marketing – Effectiveness (Gold) | Decathlon Sports India | Decathlon used GA-360 to Map Consumers & Maximize ROI |
| Digital Marketing – Effectiveness (Silver) | SBI Life Insurance Co. Ltd | How Programmatic assisted more business for SBI Life Insurance |
| Digital Marketing – Effective use of Market Research (Bronze) | Thomas Cook (India) Limited | “Best Price Challenge” increases Thomas Cook’s Revenue By 41% |
Prasad Shejale
On receiving the accolades, Prasad Shejale, Co-Founder and CEO, Logicserve Digital said, “Like other emerging technologies, artificial intelligence has a profound impact on digital marketing. AI combines the cognitive abilities of human beings with computational strength to not only process massive amount of data but also identify marketing trends. AI is surely providing a competitive edge to brands by offering exceptional targeting opportunities thereby revolutionising the industry. Glad that efforts by our team are recognised at such a prestigious forum like ACEF.”
The forum saw a participation of CMO’s, VPs of the marketing, advertising agencies, product managers, innovative brand engagement practitioners, consumer insight professionals, researches, agencies etc.
