Ananda Vikatan, Tamil Nadu’s leading media group with its strong presence in Print, Digital, Activations, Awards and TV Content has roped in Shesgiri Ramarao as their Head of Digital Marketing. Shesgiri Ramarao is an International Digital Marketer with more than 11 years of proven experience in building successful brands from scratch. He has designed multi-channel digital strategies for brands with core focus on Brand Awareness, Visibility, Customer Acquisition, nurturing and retention across Paid, Owned and Earned Media channels including Trade Shows, Events and Partnerships. Shesgiri Ramarao has completed his Bachelor’s from University of Madras.
B Srinivasan, Managing Director of Vikatan Group said, “With a 93 year old legacy and trend setting editorial approach, our flagship magazine Ananda Vikatan is market leading with 34 lakhs total readership, as per IRS 2019 Q1. Marching towards its centenary, Vikatan Group is poised to grow with the millennial generation with strong underpinnings credibility and content creation. Vikatan has always stayed relevant and trendier by adapting and catering towards taste spaces of the current generation in an appealing format. Vikatan.com carries this legacy with the agility of a digital native. Vikatan.com had its baby steps during the early internet era and in the last 20 years, it has built a timeless appeal and aura that not only helped in carving a niche but also enabled us to seamlessly transition in the digital and smart phone era. According to Comscore MMX report, Vikatan.com is the No.1 digital platform in Tamil Nadu with 39 lakhs UVPM(May 2019). Vikatan is digitally growing its strengths by each day with 12 + million Facebook followers and 8 million subscribers for Youtube channels like VikatanTV, Cinema TV, Say Swag and many more. With such impeccable credentials, Vikatan has always remained a strong platform for brands that is looking at reaching out Tamil audiences. Shesgiri Ramarao, with his wide ranging experience in digital marketing, will drive a synergistic growth for the various media platforms. He will be instrumental in steering and coordinating Vikatan’s digital enterprise with main focus on Vikatan’s Youtube channels and Vikatan.com. I welcome Shesgiri Ramarao into the Vikatan family and for taking it to newer heights.”
