Mumbai: Gits Food Products Pvt. Ltd has unveiled three new digital films under their ‘Great Khana, No Drama’ campaign. Conceptualized by Lowe Lintas, the digital films are for the Ready Meals, Cup Poha and Open & Eat products and will be live across YouTube, Facebook and Instagram.
The films narrate three scenarios around challenges faced by today’s youth and Gits products providing an instant solution to make life drama free within seconds. The films aim to successfully establish the ease of consuming their favorite dishes anywhere, anytime.
Commenting on the new digital films, Mr. Sahil Gilani, Director – Sales and Marketing,Gits Food said, “These 3 new films showcase our newer millennial focused product lines. The digital films are based on real life situations where Gits delivers Great Khana without any Drama. Moreover, the films also aim to break myths around packaged foods by giving viewers an insight into our technology of preserving without preservatives!”
GitsFood products are available across India in retail outlets, supermarkets and e-commerce platforms. The brand’s online store, www.gitsfood.com ships fresh products directly from Gits plant!
Agency credits: Team Lowe Lintas
Production house: Bandstand Entertainment Pvt. Ltd.
You can view the TVCs here:
