Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in 47 against week 46. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across
the country.
Most Aired:
New entrant Airtel secured the top position in the most aired campaigns, Santoor on the second spot and the third spot is taken by Trivago. The fourth slot is secured by Lux and Vaseline has been on the fifth slot respectively on this list.
Most Watched:
Apple iPhone 11 commercial being the new entrant tops the list, followed by Polycab on the second spot. The third spot is been secured by another new entrant Tide Ultra. Previous week player, Platinum Love Bands commercial hasn’t seen any change and is on the fourth spot. The fifth spot is secured by new entrant Apple for its iPhone commercial.
Most Liked:
New entrant Apple iPhone 11 is the most Liked advertisement in this category followed by another new entrant Platinum Love Bands on the second spot. Pharm Easy another new entrant has secured the third spot making SWIGGY go on the fourth spot which was on the third spot previous week. Crizal yet another new entrant on the fifth spot
