Friday, July 3, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

72% of Urban Indians will be watching more TV from streaming services opposed to Cable TV: Ipsos Predictions 2020

by MN4U Bureau
January 17, 2020
in Featured, Analysis
Reading Time: 4 mins read
A A
Consumer Confidence sees a robust 2.9 percentage points surge in Aug 2021: Refinitiv-Ipsos India monthly PCSI
Share Share ShareShare

New Delhi: How is Circa 2020 likely to pan out? According to the latest global survey by Ipsos titled Predictions 2020 Survey, 92% urban Indians are optimistic that Circa 2020 will be a better year for them, than 2019 and 83 per cent are bullish about the performance of the global economy in Circa 2020 and predict that it will be on a stronger footing vis-à-vis 2019; China is most optimistic about the performance of the global economy (84%) and is placed a notch higher than India (Philippines is tied in with India at the 2nd spot); global citizens though are riding on caution and only half of those polled (52%) predict a bumper year for the global economy.

Predictions capture views of citizens on some of the key issues straddling World Affairs, Society & Culture, Technology and Outlook, to understand from them, how they foresee Circa 2020 would unfold. The survey findings are a mixed bag. There is optimism on the one hand, then we also see some bit of skepticism and concerns too surface around macro issues.

“The survey provides a panoramic view of what is likely to dominate global events and it is a good opportunity for countries to be mindful of what the citizens are thinking, bang in the beginning of the year and address their concerns and measure up to their expectations,“ said Amit Adarkar, CEO, India & APAC Operations Director, Ipsos.

Outlook 2020

83% Indians are bullish about the performance of the global economy in 2020, though only half of global citizens echo similar view; 71% urban Indians are confident there will be pay parity for women –paid same as men for the same work (only 44% global citizens are hopeful); 75% urban Indians are confident that Indian sportspersons will up their medal tally in the 2020 Summer Olympics (only 43% global citizens feel their teams will bag more medals in the summer Olympics); further, a whopping 92 per cent of the urban Indians polled are confident that the year 2020 will be better for them, personally, vis-à-vis 2019 (75% global citizens too feel this year will be better).

Top trends predicted for 2020

82% urban Indians foresee people around the world spending more time online than watching TV (78% of the global citizens polled, hold a similar view); at a personal level, 72% of urban Indians say that they will be watching more TV from streaming services as opposed to cable/ satellite or over the air (half of global citizens (50%) too cite similar preference this year). There is over estimation seen for self-driving cars among urban Indians – 61% per cent urban Indians predict, self-driving cars (autonomous vehicles) will be usual sightings on the streets of their cities (only 36% global citizens foresee this happening). Almost half of urban Indians (48%) predict a re-election for Donald Trump as the President of the United States (35% of global citizens too feel the same). 37% urban Indians believe aliens will descend on Earth (only 15% of global citizens believe it will happen so), this year.

Top concerns of 2020

Global warming is top concern. 78% urban Indians worry that average global temperatures will further soar in 2020 (77% global citizens too predict the same); 46% urban Indians fear major stock markets around the world to crash in 2020 (35% global citizens too fear); 4 in 10 Indians are apprehensive of a terror strike in 2020 (32% global citizens too); half of urban Indians (52%) dread a natural disaster taking place in 2020, that will impact people in their own town/ city (3 in 10 global citizens too fear); over half of urban Indians (55%) fear large scale public unrest (protests & riots)  taking place in India, in 2020, to rebel against the way the country is being run (56% global citizens too predict unrest in their countries, for poor governance); 69% urban Indians foresee traffic situation in their area to worsen(58% global citizens have a similar concern around traffic in their area); 4 in 10 Indians (42%) fear one of their online accounts (email, social media or banking) will be hacked in 2020 (37% global citizens have a similar concern).  Half of urban Indians polled (50%) fear feeling lonely most of the time in 2020. Only 3 in 10 global citizens (33%) are likely to feel lonely.

Personal goals

90 per cent of urban Indians polled consciously want to make personal goals and resolutions in 2020, to focus on specific things for themselves and for others.Interestingly, 76% of global citizens too want to operate this way, in 2020!  46% urban Indians say they will reduce screen time for social media, this year. 27% global citizens too want to spend less time on social media, this year.

Reflections – Circa 2019

Verdict pronounced: 2019 fell short on expectations, for the country as well as for the citizens themselves, at a personal level.

Year 2019 turned out to be a disastrous year for India, feel 61% of urban Indians polled. 65% of global citizens too feel that 2019 was horrible for their countries.

Personally too, 2019 did not delight Indians (58%) or global citizens (50%), it was a rocky year for them and their families.

Methodology

These are the findings of the Global Advisor Wave predictions survey for 2020.  In total 22,512 interviews were conducted between 26th November–6th December 2019,among adults aged 18-64 years in the US and Canada, and adults aged 16-64 years in all other markets.

The survey was conducted in 33 markets around the world via the Ipsos Online Panel system: Argentina, Australia, Belgium, Brazil, Canada, Chile, China, Colombia, France, Germany, Great Britain, Hungary, Hong Kong, India, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, Peru, Philippines, Poland, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Turkey and the United States.

For the results of the survey presented herein, an international sample of 21,011 adults aged 18-64 in the US, Israel and Canada, and age 16-64 in all other markets, were interviewed.

Tags: Ipsos Predictions 2020streaming services Viewership

RECENT POSTS

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Analysis

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy

July 2, 2026
0

Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...

Read moreDetails
Ormax-Media
Analysis

Tata Sierra, Cadbury Dairy Milk, Tata AIG & Rapido among biggest beneficiaries of IPL 2026: Ormax Trac20

July 2, 2026
0

Mumbai: Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement emerged as the biggest beneficiaries...

Read moreDetails
75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study
Analysis

75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study

July 2, 2026
0

New Delhi: Sandisk has released findings from its latest national study, "The Content Rush: Inside India's New Always-On Creator Economy,"...

Read moreDetails
Amagi launches AI-powered smart scheduler to improve content programming
Analysis

FAST viewing hours grow 55% YoY as Metadata friction escalates: Amagi releases June 2026 AIRTIME Report

July 2, 2026
0

Bengaluru: Amagi, the agentic industry cloud platform for unified broadcast, streaming and monetisation, has released the June 2026 edition of...

Read moreDetails
Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Analysis

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM

July 1, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...

Read moreDetails
Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports
Analysis

Linear TV retains celebrity advertising edge during IPL 19 with 61% share: TAM Sports

June 29, 2026
0

Mumbai: India’s IPL advertising landscape continues to evolve as Connected TV (CTV) emerges with distinct celebrity and category preferences, even...

Read moreDetails

LATEST NEWS

Delhi HC upholds Saregama’s rights over 134 film sound recordings in Ilaiyaraaja dispute

Delhi HC upholds Saregama’s rights over 134 film sound recordings in Ilaiyaraaja dispute

July 3, 2026
Sachin Tendulkar joins SML as Brand Ambassador

Sachin Tendulkar joins SML as Brand Ambassador

July 3, 2026

ANALYSIS

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Analysis

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy

July 2, 2026
0

Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...

PEOPLE

Shadma Shaikh
People

Shadma Shaikh joins CNA as South Asia Correspondent

July 2, 2026
0

Mumbai: Journalist Shadma Shaikh has joined CNA (Channel News Asia) as South Asia Correspondent, based in India. She will be...

MARKETING

Policybazaar ropes in RJ Balaji to make health and term insurance a household conversation in Tamil Nadu
Marketing

Policybazaar ropes in RJ Balaji to make health and term insurance a household conversation in Tamil Nadu

July 3, 2026
0

Mumbai: To encourage more families to prioritise health and term insurance before life's uncertainties strike, Policybazaar has partnered with actor,...

Subscribe to Newsletters

ADVERTISING

Shruti K. Katoch Dhadwal joins Cheil India as General Manager, Strategy – Consumer Electronics (Samsung)
Advertising

Shruti K. Katoch Dhadwal joins Cheil India as General Manager, Strategy – Consumer Electronics (Samsung)

July 2, 2026
0

Mumbai: Shruti K. Katoch Dhadwal has joined Cheil India as General Manager, Strategy - Consumer Electronics (Samsung). Shruti joins Cheil...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Future of Marketing Belongs to Brands That Own Consumer Signals
Authors Corner

The Future of Marketing Belongs to Brands That Own Consumer Signals

July 3, 2026
0

During the Second World War, the most consequential weapon in the Allied arsenal wasn't a tank or a bomber. It...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Policybazaar ropes in RJ Balaji to make health and term insurance a household conversation in Tamil Nadu

Policybazaar ropes in RJ Balaji to make health and term insurance a household conversation in Tamil Nadu

July 3, 2026
Delhi HC upholds Saregama’s rights over 134 film sound recordings in Ilaiyaraaja dispute

Delhi HC upholds Saregama’s rights over 134 film sound recordings in Ilaiyaraaja dispute

July 3, 2026
Sachin Tendulkar joins SML as Brand Ambassador

Sachin Tendulkar joins SML as Brand Ambassador

July 3, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.