Sunday, December 21, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Budget 2020: Need to focus on Job creations and ease of doing business

by Kalpana Ravi
January 31, 2020
in Featured, Exclusive
Reading Time: 6 mins read
A A
Budget 2020: To focus on Job creations and ease of doing business
Share Share ShareShare

Stage is set for the presentation of the Union Budget 2020. Expectations are high as the industry looks for measures to boost the economy as the country is going through testing times. There has been a slowdown in employment rates and in some key sectors.

The Finance Minister Ms. Nirmala Sitharaman, has a tough challenge in presenting this year’s budget.

Rahul Jain
Rahul Jain

Rahul Jain – Head – Edelweiss Personal Wealth Advisory

India is home to the world’s largest group of young, employable population, aspires to add over 100 million secondary educated people to its work force by 2030. As several young people join the workforce every year, there is an urgent need to create ample jobs for those skilled in labor.

Most of those entering the corporate world, would be millennials. Thus, emphasis must be given not only to suitable job creation, but also to the creation of financial opportunity. What this means is that millennials need to be empowered to meet their financial goals.

With startups and MSMEs contributing significantly to the job creation in the economy, the Budget must ensure that adequate measures are introduced not only to boost the growth of these enterprises, but also to ensure the financial stability of the next generation set to enter the workforce.

Simplification of tax compliance could translate into better cash flows for startups, ensuring sustainable growth both for them and their employees. We could also expect further changes to corporate tax and income tax slabs, which would be suitable for millennials who aspire to experience their life to the fullest, while still young.

Jasmeet Thind
Jasmeet Thind

Jasmeet Thind, Co-founder, Coutloot (Ecommerce & Startup)

The expectation from the budget is to help the economy recover in most sectors that have seen a smaller growth over the last few years. Apart from this, we hope India lowers its import tax on commodities so that end consumers can have access to aspirational products for cheap prices, while at the same time drive credit subsidies for small business owners and boost manufacturing, which eventually will strengthen the economy growth.

Manish Khera
Manish Khera

Manish Khera, Founder & CEO, HAPPY (Fintech & Startup)

Fund availability has to be made for a conducive and supportive financial environment. This is because the lending fintechs are largely the ones that cater to the masses or the people who are not served by the formal financial institutions. The access to liquidity has to be eased for such fintechs. Though there are many funds which are established for the fintechs, the flow of money for the same has its own unique challenges. There has to be rationalization of MAT tax rate along with the increase in the minimum threshold for tax exemption as many end up paying taxes despite being eligible for the tax holiday.

Ambika Sharma
Ambika Sharma

Ms. Ambika Sharma, Managing Director & Founder at Pulp Strategy

“The Union Budget 2020 has a critical role to play towards economic growth as it also deals with policies beyond merely financial budgets & impacts everyone. India is one of the fastest-growing and evolving digital markets in the world today and is rapidly moving towards digitization. I would like to see the government roll out measures that support and drive the growth of the SMBs in the service sector who are a vital link to the digital Indian economy.

The government’s move to reduce tax for Indian companies is good, and will see a boost for all sectors.  I would like to see more initiatives towards the ease of doing business. The boost can be in the form of simplifying the taxation on fundraising, single-window taxation, quicker refunds etc. We also hope that the budget will delineate more specific plans for connecting the remote villages through high-speed optic fibre networks and building Wi-Fi spots for a digitally integrated country and connecting remote villages with the hinterland. Such a move will also impact the advertising industry positively in addition to the rest of the country.”

Agam Chaudhary
Agam Chaudhary

Agam Chaudhary, CMO, Digitalabs

It’s a near ritual for every industry to expect measures for monetary relief from the annual budget. However this year I’d want to make an exception and expect measures that revive the economy as a whole. Our revenues are tied with both demand and supply ends of consumption. If they have robust growth, so shall we.

Karan Gupta
Karan Gupta

Karan Gupta, CEO, Alchemy Group

With Modi government 2.0 we hope to see support for Digital 2.0, after a significant growth in digital penetration and digital literacy in the country, it’s now time for the government to focus more on Tier 2/3 and rural sectors. From more internet penetration to better IT Infra and connectivity empowering the new consumer with content and commerce across categories. Working towards a Digital India dream we hope to see some support for digital first businesses and other ones that are focused on making the life a consumer more convenient and fulfilled no matter where they are based.”

Dr Kalpana Apte, CAG-Pratigya Campaign for Gender Equality and Safe Abortion and Secretary General, FPA India

India’s public health spend is way lower than the average expenditure by countries clubbed as among the “in the world, namely South-East Asian countries such as Nepal, Sri Lanka, Thailand etc. Furthermore, many public health specialists have expressed disappointment over the Centre’s pledge to invest 2.5 per cent of its GDP into healthcare by 2025, when the global average will be about 6 per cent. For strengthening the infrastructure and manpower requirements of the health system, there is an immediate need to increase the allocation for health expenditure raised to at least 2.5%-3.5% of the GDP. Hence, it is important to establish quality health care services across the country, and increase investments in sexual and reproductive health, while also bringing about focus to contraceptive and safe abortion access in particular by expanding the provider base and prioritizing women’s health, which will have positive impact on the overall health of the country.

Rajeev Shah, Senior Partner of Mumbai-based chartered accountancy firm, Bihani & Shah

As the Finance Minister slashed the corporate tax rate a couple of months ago, the expectations from the common man is to relax the personal income tax slabs and provide relief. From Budget 2020 the aam aadmi is looking forward for changes which will increase his disposable income. The current deduction limit of Rs 1.5 lakh under section 80C was last enhanced in FY 2014-15 and hence its time that the FM enhances this deduction further.

Like the great philosopher Kautilya once said, “There should be leniency while deciding tax structure. The government should collect taxes like honeybee, so both can survive.” This is exactly the need of the hour to revive our economy and it will be interesting to see how the same is balanced with the economic slowdown.

To conclude in the words of Sri. Nani Palkhivala – “The tax laws, like all other laws, to be respected, must be made respectable. Revenues rise with tax cuts, when income tax is scaled up, income is scaled down. If there is widespread tax evasion, it may be more meaningful to search for the cause in the tax system than in the taxpayer”.

Amitt Sharma
Amitt Sharma

Amitt Sharma, Founder & CEO, VDO.AI   

India has developed into the second-largest startup Centre in the world and thus the startup founders like have a huge hope from the upcoming Union Budget 2020. We expect the upcoming budget to be a favourable one for all of us. We expect the government to keep on supporting startups and new age economy businesses in the same way as before so that we flourish more aggressively and aid to the development of India.

Nirupama Subramanian
Nirupama Subramanian

Nirupama Subramanian – Facilitation, Consulting, Executive Coaching.

While the workforce participation of women has actually dropped to 23% in 2018, NCRB data shows that crimes against women are increasing. Budget 2019 was supposed to be a woman-friendly budget with an allocation of 4.91% towards projects and schemes for women. The Nirbhaya Fund and schemes like MUDRA, Ujjwala Yojana, Saubhagya and finance for Self Help Groups are steps in the right direction yet much more need to be done.

This budget needs to focus on both long term and short- term and direct and indirect measures to ensure safety, well-being, education and employment of women. I would like to see funding for gender sensitization programs in all schools and colleges, for the police and public service workers. Focusing on infrastructure like street lighting, adequate transport facilities and roads is critical for the mobility and employability of women.

Direct measures should include provisions to incentivize women to return to work after maternity-both for the returning mother and organizations. Increasing the tax breaks for women-owned and run businesses and incentives for companies that contract to women-owned businesses will support women entrepreneurs.

Nikhil Rungta
Nikhil Rungta

Nikhil Rungta – Country Manager, India, Verizon Media  

I look forward to measures in this budget that can bring many more women into the workforce, making them powerful economic contributors. India currently lags with only 27% of women in the workforce. Bringing this number closer to the global average of 48 per cent in the next 10 years can reportedly add another USD 700 billion to GDP growth (according to Niti Aayog). However, this isn’t just an urgent economic priority. Joining the workforce is now an ‘aspiration’ for women in the country. A recent poll by MAKERS India, our media brand dedicated to accelerating the women’s movement, conducted found that education, job-readiness, safety and career development are top priorities for women Internet users in India. Supportive infrastructure, with provisions that deepen skilling, boost women’s employment opportunities and entrepreneurship potential will empower women as they prepare to take their place in the workforce.

Kamal Johari
Kamal Johari

Kamal Johari- Managing Director, Nobel Hygiene 

I hope it is not a bureaucratic budget but a one from a visionary statesman. Enough options are available to the Govt and they should not hesitate in taking bold decisions which are necessary to spur the growth and make India a $ 5 trillion economy and a superpower.

In our category, imports from China are still continuing, which is not necessary considering that many of the local factories are closing down. We surely do not need import of adult diapers. Due to zero GST on sanitary napkins their import has also started, although many units are idle in India.

Tags: Ambika Sharma Budget 2020Nirupama Subramanian on Budget 2020Rahul Jain on Budget 2020Union Budget 2020

RECENT POSTS

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)
Exclusive

Services, E-commerce Drive 149% Surge in Digital Ad Volumes: TAM AdEx (Jan–Sep’25)

December 19, 2025
0

India’s digital advertising ecosystem surged at an exceptional pace in 2025, with ad impressions more than doubling in just nine...

Read moreDetails
In 2026, TechnoSport prioritises climate-ready performance wear with localised marketing and consumer education: Patralika Agrawal
Exclusive

In 2026, TechnoSport prioritises climate-ready performance wear with localised marketing and consumer education: Patralika Agrawal

December 19, 2025
0

TechnoSport is a home-grown activewear brand. It has launched their largest flagship store in Hyderabad, alongside their new campaign ‘Stronger...

Read moreDetails
AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration: Paresh Vankar, Digitide Solutions
Exclusive

AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration: Paresh Vankar, Digitide Solutions

December 18, 2025
0

Digitide Solutions is a global company offering AI-led digital solutions, smart business processes, and deep industry expertise. Digitide is now...

Read moreDetails
For us, marketing isn’t only about awareness; it’s also about mobilisation: Uppalapati Ramprasad, Raintree Foundation
Exclusive

For us, marketing isn’t only about awareness; it’s also about mobilisation: Uppalapati Ramprasad, Raintree Foundation

December 17, 2025
0

Raintree Foundation is a systems-first foundation. It restore forests that recharge water, empower women-led farming, and strengthen livelihoods through clean...

Read moreDetails
Cinematic storytelling resurges as audiences seek polish, escapism, and larger-than-life visual magic: Sushma R Rao, Blissclub
Exclusive

Cinematic storytelling resurges as audiences seek polish, escapism, and larger-than-life visual magic: Sushma R Rao, Blissclub

December 16, 2025
0

For decades, the fashion industry has normalised women suffering in the name of style. This year Blissclub, which has focussed...

Read moreDetails
Micro-dramas could be a really big deal, but only if we nail the execution: Kailash Gandhi, Ideabaaz
Exclusive

Micro-dramas could be a really big deal, but only if we nail the execution: Kailash Gandhi, Ideabaaz

December 15, 2025
0

Kailash Gandhi has been serving as the Creative Head of 'Ideabaaz'. He is a seasoned creative veteran behind many of...

Read moreDetails

LATEST NEWS

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

December 20, 2025
AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

December 20, 2025

ANALYSIS

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report
Analysis

Influencer Marketing Matures as Localisation, UGC and AI Redraw Brand–Creator Strategies, Says 2025 Report

December 19, 2025
0

Mumbai: The 2025 Influencer Marketing Playbook by Influencer.in reveals an industry undergoing a deep structural shift, driven by changing platform...

PEOPLE

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter
People

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

December 20, 2025
0

Mumbai: Manesh Swamy has launched First AI as its Co-Founder & Chief Creative Officer, stepping into entrepreneurship after more than...

MARKETING

Ranveer Singh-backed SuperYou raises Rs 63 Crore in Series B, eyes aggressive expansion in India’s functional nutrition market
Marketing

Ranveer Singh-backed SuperYou raises Rs 63 Crore in Series B, eyes aggressive expansion in India’s functional nutrition market

December 20, 2025
0

Mumbai: SuperYou, the protein-first snacking brand co-founded by Bollywood star Ranveer Singh and entrepreneur Nikunj Biyani, has raised Rs 63...

Subscribe to Newsletters

ADVERTISING

MediaMint acquires Taktical Digital to expand Agentic AI–led growth services
Advertising

MediaMint acquires Taktical Digital to expand Agentic AI–led growth services

December 19, 2025
0

San Francisco: MediaMint, a global innovator in Agentic Growth Services, has announced the acquisition of Taktical Digital, a high-growth provider...

PRINT

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India
Print

Durga Chakraborty joins Dainik Bhaskar Group as Corporate Sales Head – South India

November 21, 2025
0

Mumbai: Dainik Bhaskar Group, India’s largest newspaper group, has further strengthened its leadership presence in the southern market with the...

AUTHOR'S CORNER

The Rise of Online Micro Expressions and What They Signal About Gen Z Mindsets
Authors Corner

The Rise of Online Micro Expressions and What They Signal About Gen Z Mindsets

December 19, 2025
0

If you look at how Gen Z communicates today, it almost feels like the internet has learned a new language....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Club Fm becomes “The OG Content Creator of Kerala”

Club Fm becomes “The OG Content Creator of Kerala”

December 20, 2025
Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

Manesh Swamy Launches First AI as Co-Founder & Chief Creative Officer, Marking a New Entrepreneurial Chapter

December 20, 2025
AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

AiR launches ‘Pause for Happpiness’ campaign to tackle India’s growing burnout and mental health crisis

December 20, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.