OLX.IN tops the chart for Most Aired Campaign, Apple iphone moves down to 3rd spot in Most Liked Campaign: Chrome Optimal+ Wk 6

Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 6 against week 5. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.

Most Aired:

Chrome Optimal+ data reveals that previous weeks Lalithaa Jewellers’ leader has been replaced by new entrant OLX.IN and the 2^nd spot has been secured by new entrant Dettol Toilet Soaps. Lalitha Jewellers has been moved down and has secured the 3^rd spot this week. The 4^th spot is also been secured by new entrant Harpic Bathroom Cleaner and previous weeks player moves down from the 2^nd spot to the 5^th spot this week.

Most Watched:

There has been a change in the pecking order of Most Watched Campaigns of this week as OLX.IN has moved up secures the 4^th spot this week making previous week player Vicks Cough Drops secure the 5^th spot this week.

Most Liked: from the 3^rd spot to the 1^st spot this week, Indigo Acrylic Laminate has maintained their 2^nd spot this week too. Apple iPhone moves down from the 1^st spot and secures the 3^rd spot for this week. New entrant Tata Altroz

Apple iPhone still rules the chart followed by Vicks Cough Drop that moves up to the 2^nd spot this week. Followed by 3 new entrants in this category, we have Dettol Toilet Soaps on the 3^rd spot followed by Trivago on the 4^th spot and Surf Excel Easy Wash on the 5^th spot.