Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 6 against week 5. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
Chrome Optimal+ data reveals that previous weeks Lalithaa Jewellers’ leader has been replaced by new entrant OLX.IN and the 2nd spot has been secured by new entrant Dettol Toilet Soaps. Lalitha Jewellers has been moved down and has secured the 3rd spot this week. The 4th spot is also been secured by new entrant Harpic Bathroom Cleaner and previous weeks player moves down from the 2nd spot to the 5th spot this week.
Most Watched:
There has been a change in the pecking order of Most Watched Campaigns of this week as OLX.IN has moved up secures the 4th spot this week making previous week player Vicks Cough Drops secure the 5th spot this week.
Most Liked: from the 3rd spot to the 1st spot this week, Indigo Acrylic Laminate has maintained their 2nd spot this week too. Apple iPhone moves down from the 1st spot and secures the 3rd spot for this week. New entrant Tata Altroz
Apple iPhone still rules the chart followed by Vicks Cough Drop that moves up to the 2nd spot this week. Followed by 3 new entrants in this category, we have Dettol Toilet Soaps on the 3rd spot followed by Trivago on the 4th spot and Surf Excel Easy Wash on the 5th spot.
