Chrome Data Analytics and Media’s Optimal+ data has released the comparative study of the performance of various brands in week 8 against week 7. The report categorizes the performance of brands under three broad categories namely Most Watched ads, Most Aired ads and the Most Liked ads based on analysis of data involving 34000-panel homes across the country.
Most Aired:
Chrome Optimal+ data reveals that this week’s leadership position has been secured by Lizol, followed by new entrants on the 2nd and 3rd spot that is Amazon and Vanish Oxi Action. Previous week’s leader Dettol has been moved down to the 4th spot and the 5th spot on this category has been secured by new entrant Santoor Sandal and Turmeric.
Most Watched:
There has been no major change in the pecking order of Most Watched Campaigns of this week as Indigo Acrylic Laminate has maintained its leadership position this week also, OlX. In has moved up from the 3rd spot to the 2nd spot this week. For the last 3 spots in this category, we have 2 new entrants that is Everest Turmeric Powder and Samsung Galaxy S20 on the 3rd and 4th spot and for the last spot we have a previous week’s player Everest Tikhalal.
Most Liked:
OLX.IN moves up from the 3rd spot and is leading the category, followed by 4 new entrants that are Colgate Dental Cream, Amazon.In, Maruti Suzuki Vitara Breezer and Dabur Real Mixed Fruit Juice.
