Chennai: Over 225 Sales Team Members manage the daily activities of Levista Coffee every day. To manage their day-to-day activities more effectively, Levista has onboarded Recibo, a Sales Force Automation Startup which will monitor the activities of all Sales Staff through the day such as Daily Sales, Market Visits, Distributor (Primary) Sales, Retailer (Secondary) Sales, Stock Position at Retail Stores and most importantly, their daily attendance and availing leave and benefits.
“Levista Coffee reaches our esteemed Customers through a Distribution Network spanning over 500 Distributors servicing 25,000 General Trade Stores and Modern Trade Retailers. To ensure an efficient supply chain and to replenish the stocks at the immediate instant so not to lose potential Sales, we have decided to work closely with Recibo which brings their expertise in these areas thanks to their past experience working with several reputed FMCG Companies”, said Shriram adding that the company aims to onboard 100New Distributors immediately in Karnataka & TN in April 2020 to strengthen their Sales & Distribution Network.
Commenting on the association, Dharneesh BR, Co-Founder, and COO of Recibo Technologies said, “We are proud to associate with Levista Coffee to automate theirSales & Distribution process through our Recibo Omni-channel Solution. It is our privilege to work with SLN Coffee Pvt. Ltd. to ensure their products reach their beloved Customers through the Distributors who stock them and the Retailers who finally sell them. We have aligned our technology offerings to the goal of Levista to reach a tally of 100,000Points of Sales by the end of FY 2022.”
Levista’s Sales team of 125 direct staff and over 100+ Retail Promoters who are placed at Points of Sales are currently spread across Tamil Nadu, Karnataka, Puducherry, Andhra Pradesh, Telangana, Goa and Kerala where Levista offers Instant and Filter Coffee Powder and shares valuable shelf space with the likes of HUL’s Bru and Nestle’s Nescafe & Sunrise while also brushing shoulders with local behemoths such as ITC’s Sunbean, Narasus, Coffee Day, Tata Coffee, Cothasetc. The Company plans to deeply penetrate the two Southern States of Tamil Nadu and Karnataka which currently contribute to over two-thirds of the business.
