Saturday, July 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Urban Indians will learn a new skill and become closer to family & friends during Covid19 Lockdown: Ipsos

by MN4U Bureau
April 3, 2020
in Featured, Analysis
Reading Time: 3 mins read
A A
Consumer Confidence inches up by 1.1 percentage points in July 2021: Refinitiv-Ipsos India monthly PCSI
Share Share ShareShare

New Delhi: COVID19 has spread its tentacles across continents and while countries continue to grapple with the pandemic by following strict lockdowns and closures, our sixth wave of poll shows that while anxiety is palpable, global citizens are more concerned about the vulnerable and the weak. At least 1 in 2 fear for the weak and vulnerable and 1 in 3 are experiencing some bit of anxiety, due to the virus.

Interestingly, while India is amid a 21-day nationwide lockdown, anxiety apart, Indians are experiencing path-breaking new positive experiences, amid the pandemic and lockdown.

74% of urban Indians are hoping to learn a new skill during COVID19, and 72% of urban Indians foresee themselves becoming closer to family and friends, due to COVID19.

Amit Adarkar
Amit Adarkar

“Corona mortality is more among the elderly and those with weaker immune systems. And that is bothering a sizable chunk of urban Indians,” says Amit Adarkar, CEO, Ipsos India.

“Government has taken stern measures in terms of a 21-day nationwide lockdown and with rigorous advisories on prevention across print, TV, radio and digital, for containing corona virus. So, majority of the urban households are without a domestic help, due to emphasis on social distancing and are learning to navigate through household chores, including cooking. Consequently, new skills stem from here and from the fact that due to being closeted at home 24X7, urban Indians are doing new things to kill time and to overcome boredom,” said Amit Adarkar, CEO, Ipsos India.  

“Corona Virus outbreak will bring families and friends closer, as they support one another in tiding over these tough times. Among Indians too we see a fair degree of concern for the  vulnerable, at the cost of disregard for oneself, though anxiety is highly palpable,” added Adarkar.  

What do the global results reveal?

Most people surveyed across the world are most concerned for people who are vulnerable or weak amid the coronavirus pandemic even as lockdowns and closures force millions to isolate themselves.

In 13 of the 15 countries, majorities cited concern for those who are weak and vulnerable at the top of a list of 10 options when asked what best describes how they are feeling today. People in Brazil (70%), Spain and the United Kingdom (66%), Mexico (61%) and Canada, France and Italy (60%) are most likely to express concern for others, while those in Japan (23%) and China (30%) are least concerned.

Fewer people are anxious about their own health, which ranked in the middle of the list of the 10 scenarios.

Darrell Bricker, Global Service Line Leader, Public Affairs, said the findings show that while we may be alone because of social distancing measures, there are signs this crisis is pulling us closer together.

Darrell Bricker
Darrell Bricker

“Even though many of us are avoiding physical contact with other people, it hasn’t diminished our desire to be emotionally connected to them or to the wider world,” said Bricker.

Added to this, a majority (53%) of people surveyed said it’s likely the pandemic will bring them closer to their family and friends. This sentiment is strongest in Asian countries of India (72%), Vietnam (70%), and China (67%). Those in Japan (19%), South Korea (32%) and Germany (41%) are least likely to agree with this.

 

Many of us are trying to put our new found alone time to good use during this crisis. Two in five (44%) of those surveyed are optimistic they will likely learn a new skill as a result of the outbreak. This sentiment is highest in emerging markets of Vietnam (75%), India (74%), Mexico (64%), China (63%) and Brazil (60%), while those in Germany (42%), South Korea (33%), Spain (32%) and the U.K. (31%) said it was unlikely.

“Almost half of us are looking at this as a glass half full situation that’s freeing up space for personal growth,” said Bricker.

These are the results of an Ipsos survey conducted March 26th to 30th, 2020 on the Global Advisor online platform among 28,000 adults aged 18-74 in Canada and the United States and 16-74 in Australia, Brazil, China, France, Germany, Italy, India, Japan, Mexico, Russia, South Korea, Vietnam and the United Kingdom. Where available, tracking results from Wave 3, conducted February 28-29, February 14-15, and February 7-9 are presented. Sample sizes in previous waves were 1,000 per country.

Tags: Amit AdarkarAmit Adarkar Ipsos IndiaCovid19 Lockdown Ipsos SurveyDarrell Bricker

RECENT POSTS

TAM Sports expands cross-platform monitoring to include CTV and mobile live streaming
Analysis

CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports

July 3, 2026
0

Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape,...

Read moreDetails
93% of APAC consumers walk away silently after losing faith in brands: Ogilvy
Analysis

93% of APAC consumers walk away silently after losing faith in brands: Ogilvy

July 2, 2026
0

Singapore: Ogilvy has unveiled its inaugural 2026 APAC Believability Index: The Power of Proof, a regional study examining how consumers...

Read moreDetails
Ormax-Media
Analysis

Tata Sierra, Cadbury Dairy Milk, Tata AIG & Rapido among biggest beneficiaries of IPL 2026: Ormax Trac20

July 2, 2026
0

Mumbai: Tata Sierra, Cadbury Dairy Milk, Tata AIG, Rapido, Google AI Mode and Wonder Cement emerged as the biggest beneficiaries...

Read moreDetails
75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study
Analysis

75% of Indian creators publish content every week consistently across platforms: Sandisk–CMR Study

July 2, 2026
0

New Delhi: Sandisk has released findings from its latest national study, "The Content Rush: Inside India's New Always-On Creator Economy,"...

Read moreDetails
Amagi launches AI-powered smart scheduler to improve content programming
Analysis

FAST viewing hours grow 55% YoY as Metadata friction escalates: Amagi releases June 2026 AIRTIME Report

July 2, 2026
0

Bengaluru: Amagi, the agentic industry cloud platform for unified broadcast, streaming and monetisation, has released the June 2026 edition of...

Read moreDetails
Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Analysis

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM

July 1, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...

Read moreDetails

LATEST NEWS

Deconstruct demystifies Liposomal Technology with new science-first serum campaign

Deconstruct demystifies Liposomal Technology with new science-first serum campaign

July 4, 2026
MIRAGGIO

Miraggio blends fashion and fitness with ‘Made to Move’ campaign and active lifestyle bag launch

July 4, 2026

ANALYSIS

TAM Sports expands cross-platform monitoring to include CTV and mobile live streaming
Analysis

CTV Widens Advertising Lead Over Linear TV During FIFA World Cup 2026: TAM Sports

July 3, 2026
0

Mumbai: Advertising activity during the first 62 live matches of the FIFA World Cup 2026 reflected a shifting media landscape,...

PEOPLE

EARA Group appoints Raja Ramamoorthy as Associate Vice President – Sales
People

EARA Group appoints Raja Ramamoorthy as Associate Vice President – Sales

July 3, 2026
0

Bengaluru: EARA Group has appointed Raja Ramamoorthy as Associate Vice President – Sales, strengthening its leadership team as the company...

MARKETING

India Buying
Marketing

India Buying Intent rises 1.01% in June, recovery remains selective across categories: TRA Research

July 3, 2026
0

Mumbai: TRA Research has released the June 2026 edition of its India Buying Intent (India BI) Index, reporting a 1.01%...

Subscribe to Newsletters

ADVERTISING

Stephanie Antonelli takes over as Global Chief Transformation Officer at WPP Enterprise Solutions
Advertising

Stephanie Antonelli takes over as Global Chief Transformation Officer at WPP Enterprise Solutions

July 3, 2026
0

Mumbai: WPP Enterprise Solutions has appointed Stephanie Antonelli as its Global Chief Transformation Officer, reinforcing the company's focus on enterprise...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

The Future of Marketing Belongs to Brands That Own Consumer Signals
Authors Corner

The Future of Marketing Belongs to Brands That Own Consumer Signals

July 3, 2026
0

During the Second World War, the most consequential weapon in the Allied arsenal wasn't a tank or a bomber. It...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Virtuoso

Virtuoso Music enters India with artist-first model, eyes long-term growth in regional music markets

July 4, 2026
Deconstruct demystifies Liposomal Technology with new science-first serum campaign

Deconstruct demystifies Liposomal Technology with new science-first serum campaign

July 4, 2026
MIRAGGIO

Miraggio blends fashion and fitness with ‘Made to Move’ campaign and active lifestyle bag launch

July 4, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.