New Delhi: Handbag and accessories brand Miraggio has expanded its Made to Move collection with a new range of active lifestyle bags, as it looks to capitalise on the growing convergence of wellness, fitness and fashion. The launch is accompanied by a digital campaign and a community-led activation aimed at positioning fitness accessories as an extension of personal style rather than purely functional products.
The latest collection introduces Chase, a dedicated pickle racket bag; Breeze, a yoga mat carrier; Rush and Rally, gym duffels; and Loop, a water bottle crossbody bag. Designed for consumers balancing workouts, workdays and social engagements, the range combines functionality with contemporary aesthetics.
To mark the launch, Miraggio partnered with women-focused sports and wellness community Sweat Like A Girl (SWAG) to host a Pilates and Pickle Party at Dirty Good, New Delhi. The event brought together community members, media and creators including Ravya Arora, Aashna Suri and Ashi Singh for fitness sessions and interactive experiences inspired by the collection.
Supporting the launch is a campaign film set in a stylised world inspired by pickleball courts and locker rooms, where sporting environments are reimagined through a fashion-forward lens. The campaign extends across Miraggio’s social media platforms, reinforcing the collection’s positioning at the intersection of style and movement.
Speaking about the collection, Mohit Jain, Founder & CEO, Miraggio, said, “Wellness has become one of the most influential lifestyle movements shaping consumer culture today. What people wear to a workout, what they carry, and even the spaces they choose to spend time in have become extensions of personal style. We felt there was an opportunity to bring a stronger fashion perspective to fitness accessories and create a collection that consumers would genuinely want to carry even after their workout. With this launch, we’re entering the category with a point of view that feels distinctly Miraggio.”
Miraggio said the expansion reflects changing consumer behaviour, with wellness increasingly influencing not only activewear but also accessories. While performance apparel has become mainstream, the brand believes bags and other fitness accessories have remained largely utility-driven.
The Made to Move collection aims to address that gap with products designed to transition seamlessly from workout spaces to everyday life. Available in shades including blush pink, warm sand, muted olive, vibrant coral and classic black, the range is positioned as a blend of performance-inspired utility and contemporary design.
With the launch, Miraggio is seeking to strengthen its presence in the lifestyle accessories segment by tapping into the rising demand for products that integrate fashion with evolving wellness-led lifestyles.
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