Mumbai: As the nation battles towards Covid-19 eradication, the lockdown period has brought in challenges for the Indian marketing community and Brands as well. While the productions and shoots of advertisements are on hold, Indian brands are opting for Influencers, Content Creators and Online Communities with larger followers to leverage the traffic gathering on their social media handles( Facebook, Instagram, Tik Tok). Brands across categories are increasingly leveraging digital influencers, leading to a 25% growth in influencer marketing activities amid the lockdown to stem the Covid-19 spread.
Recently, Kellogs collaborated with Momspresso to promote Kellogg’s cereal. Prashant Sinha, Co-Founder & COO of Momspresso says, “We hosted A Live Session on Momspresso’s Hindi page to engage moms and kids in our community with a theme of cooking interesting recipes with kids while at home while placing emphasis on balanced breakfast. Momspresso collaborated with celebrity chef Ranveer Brar, who showed 2 interesting recipes he made with his child using Kellogg’s cereal. We achieved a great response from our community during the live session – 465K+ views (promoting to achieve 1M), 10K+ Engagement and 2K viewers live. Our key strategy to make this campaign successful was to opportunistically make use of all our social media platforms. We garnered maximum reach by leveraging Whatsapp groups, Facebook Watch Parties, Facebook pages of Momspresso Punjabi, Gujarati and Marathi, Instagram Swipe feature and IGTV Channel on Momspresso Hindi and English and Promotions by both Brand and the Celebrity on their social media.”
#OnceUponABookWithPenguin – Momspresso, along with Penguin Random House India has launched an online initiative, started from 30th March, 6.30 pm, there will be one author live / on video on Momspresso Facebook Page every evening to tell kids of their employees an interesting story from their book.
India Crafting Memories – Momspresso launched an initiative in association with Pidilite-Fevicreate, where they seek to encourage families in India to get together to make some happy, creative memories by indulging in fun craft activities
In another campaign, grooming brand for women Gillette Venus has collaborated with YouTube star Prajakta Koli to promote grooming at home amid the lockdown. Koli has posted about self-care routine using Gillette Venus range which works with water as well.
