Mumbai: With International Mother’s Day on Sunday, 10th May, Lionsgate Play, the latest streaming service from global content leader Lionsgate is launching a special campaign, “Which Mom best describes your mom”, wherein they will celebrate the occasion by showcasing a unique line up of critically and commercially acclaimed movies, that celebrates the different facets of a mother. The campaign will further be amplified on the social media platforms that will entail an exciting contest for the followers. The platform urges consumers to tell us stories about their moms e.g. Have an instance when your mom was the rebel from JUNO, write to us or when she went to great lengths to support you like the Mom from WONDER, tell us. The sassiest response wins online shopping vouchers. The exclusive line up of movies recommended to watch with your mom this mother’s day basis her personality:
The Rebel Mom- (JUNO)
The Supportive Mom- (WONDER)
The Thriller-loving Mom- (KNIVES OUT)
The Humorous Mom- (THE SINGLE MOMS CLUB)
The Happy-go-lucky Mom- (HOW TO BE A LATIN LOVER)
The Detective Mom- (A KILLER WALKS AMONGST US)
All of these are available on Lionsgate Play’s partner apps such as Vodafone Play, Idea Movies & TV, and Airtel Xstream.
Speaking on the occasion, Rohit Jain, Managing Director South Asia Lionsgate, said, “This Mother’s Day, we salute the spirit and essence of motherhood. With this digital campaign Which Mom best describes your mom, we aim to offer a beautiful experience to all kinds of mothers who stood by the family in such difficult times. The campaign will showcase the illustrious collection of mom-themed movies that can be binge-watched by a family along with their mothers. The exclusive time that the family shares with their mother while indulging in these movies, will be a great way to celebrate and cherish the bond.”
