Media Research Users Council India (MRUC India) announced the release of the last and final quarter – Q4 of IRS 2019. IRS 2019Q4 is a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q42019, the fieldwork (Q4) of which covers from December 2019 through March 2020.
The sample size of IRS 2019 is 3.27L households across India out of which urban sample size is 2.14L Households and rural is 1.13L Households. IRS 2019Q4 is the full-year report covering four quarters of a continuous and uninterrupted IRS 2019 fieldwork.
Top Magazines
India Today (English Magazine) that leads the category and achieves growth of 9493 in IRS 2019 Q4, followed by other names such as The Sportstar (3850), General Knowledge Today (3726), Diamond Cricket Today (3590), AnandaVikatan (3428), Champak (3365), Filmfare (3058), Balarama (2819), Kumudam (2699) have received a good response and growth, while there are 11 magazines in this category that have witnessed a downfall in IRS 2019 Q4.
Top Radio Stations
Mumbai and Delhi both witnesses an opposite trend in terms of Top Radio stations with Radio Mirchi FM (98.3) in IRS 2019 Q4 grows hugely in Mumbai while it shows a decline in Delhi. Radio stations in Mumbai have immensely grown for all the radio stations while in Delhi it has fallen off drastically in IRS 2019 Q4.
In the case of Kolkata and Chennai too there can be seen a mixed growth and decline in terms of IRS 2019 Q4, while in Kolkata three out of five radio stations have shown a good growth while two of them have witnessed a downfall. In Chennai, only two stations have achieved growth while three of them have dropped.
Bangalore too witnessed a similar trend with only Radio City growing in IRS 2019 Q4 while the remaining four have not seen growth.
