The TAM Sports-IPL 13 Advertising Report based on IPL 12 and IPL 13. The report will be for first 8 matches of IPL 13 and for all the channels on which matches are telecasted. Here are the mentioned points (for 8 Matches) that are highlighted in this report, they are Count of Categories, Advertisers and Brands IPL 13 vs. IPL 12, Top Categories, Advertisers and Brands of IPL 12 and IPL 13 and New Categories and Brands in IPL 13 compared to IPL 12.
Count of Categories, Advertisers and Brands IPL 13 vs. IPL 12
The number of categories advertised during IPL 12 and IPL 13 were same, while the number of Advertisers and Brands grew by 23% and 24% respectively in IPL 13 compared to IPL 12.
Top Categories, Advertisers and Brands of IPL 12 and IPL 13
The Top 5 categories list for this category was dominated by ‘E-commerce Sector and accounted more than 40% share of Ad Volumes during first 8 matches of IPL 13, while the Top 5 categories had more than 35% share of Ad Volumes during first 3 matches of IPL 12.
3 out of Top 5 categories were common between IPL 12 and 13 that is “Cellular Phone – Smart Phones”, “Ecom-Gaming” and “Ecom-Wallets”. Oppo India and FX Mart (Phonpe) were common brands in the Top 5 list of IPL 12 and IPL 13, while PhonePe was common brand in both the seasons.
Among the Top 5 Categories, Cellular Phones-Smart Phones was the top category during initial 8 matches in both the seasons, 3 out of Top 5 categories were in common between both the seasons that is Cellular Phones-Smart Phones, Ecom-Wallets and Ecom-Gaming.
New Categories and Brands in IPL 13 compared to IPL 12
The report highlighted 20+ new categories and 115+ new brands advertised in IPL 13 compared to IPL 12. Among the new categories, “Cellular Phone Service” topped the list followed by “Corporate – Sports” and among the 115+ new brands, “VI Cellular Phone Service” topped the list followed by “Byjus Classes”.
