New Delhi: 80-dB Communications, a Gurugram based reputation management advisory has been appointed as the PR partner for Teamonk Global. The scope includes rolling out communications solutions for Teamonk to drive brand and product awareness for preference.
Homegrown specialty tea brand Teamonk Global was founded by Ashok Mittal and Amit Dutta in 2016 to cater to the burgeoning demand for specialty teas in India and globally. The global specialty tea market is estimated to be US$5.2 bn. With a heightened focus on health and wellness especially amid Covid, Teamonk is poised to leverage this trend and grow in strength with its wide portfolio of 100% natural, healthy, and delicious teas. Teamonk offers a wide range of pure and natural green, oolong, white and black teas, with natural ingredients to enhance the taste and aftertaste experience for the glocal tea connoisseurs.
Teamonk sells its teas through its own website and other partner sites such as Amazon India and BigBasket, as well as through kiosks in premium retail stores such as Godrej Nature’s Basket and is popular for corporate gifting. The company also sells its teas in the US through Amazon.com.
“At Teamonk, our vision is to create a global tea brand with an international footprint that targets the discerning and health-conscious consumers with our proposition of ‘look good and feel good’, by offering a range of the finest “natural” hand-picked teas, fresh from the best high grown tea plantations. We want our brand and our ethos to be known and appreciated by our multiple stakeholders. We were looking for a PR partner that can help evolve our story with creativity and authenticity. We believe 80 dB shares our passion for our brand and are confident that their artful storytelling will serve our purpose well. We welcome them on board and look forward to working with the team at 80 dB”, said Amit Dutta, Co-Promoter, Teamonk Global, and CEO at Hunch Ventures.
“We are delighted to partner Teamonk Global to create stories that drive the business outcome. We are in the midst of a confluence – a heightened desire for wellness and a rising tribe of tea drinkers looking for flavors and health benefits from this beverage. Teamonk with its large range of natural and healthy teas and its visionary leadership is poised to grab consumer attention and grow its market presence with its promise. We look forward to being able to play our part in their journey of bringing their cuppa tea in the hands of a discerning tea drinker, at least once a day!” said Kiran Ray Chaudhury, Co-Founder, and Joint Managing Director, 80 dB Communications.
