Monday, April 6, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Tata Starbucks responds to employees with first-of-its-kind transportation benefit in India

by MN4U Bureau
February 9, 2021
in Featured, Campaigns
Reading Time: 2 mins read
A A
Tata Starbucks responds to employees with first-of-its-kind transportation benefit in India
Share Share ShareShare

New Delhi: Today, Tata Starbucks partners (employees) in India can receive special financing support to purchase a two-wheeler vehicle for professional or personal use. Tata Starbucks Two-Wheeler Program provides partners with a range of financial benefits designed to enhance independence and create more affordable transportation options.

As India’s urban population continues to grow, public transportation remains a key challenge. In a survey of Tata Starbucks partners, reliable transportation was among the top areas of concern. Tata Starbucks created the program to empower partners in India by creating easier, more affordable ways to become vehicle owners and improve their commuting experience.

“Partners are the heartbeat of Starbucks, and we know that transport is a key concern for many. We’re proud that this program will be able to provide partners with a range of options for their daily transport needs. We hope the program gives our partners additional peace of mind during their commute and throughout their daily lives,” said Navin Gurnaney, CEO, Tata Starbucks Pvt. Ltd.

Tata Starbucks will provide partners who opt into the program with a salary advance to cover the down payment for their chosen vehicle, as well as reduced-rate loans and discounts on a range of different models, including electric and second-hand vehicles. For full-time partners with a tenure of more than two years, the company will also contribute towards vehicle down payments.

In addition, partners can apply for financial support to purchase new two-wheeler vehicles, benefit from discounts on electric vehicles, as well as on used and refurbished vehicles according to their preference. Those looking to upgrade their existing vehicle can also sell it directly through the program and receive a discount on a new vehicle.

All partners that have worked for the company for a minimum of six months can take part in the scheme. Tata Starbucks is also offering educational road safety workshops to all partners who sign up to promote safe driving and driver responsibility.

“Since opening our first store in India in 2012, we’re committed to supporting and empowering our partners throughout their careers with Starbucks. We are always looking for new ways to address the

issues that affect our partners and make their experience better and more valuable, and are excited to offer this unique benefit for our partners in India,” said Sara Trilling, president, Starbucks Asia Pacific.

The Tata Starbucks Two-Wheeler Program builds on Starbucks long history of supporting partners in India through industry-leading benefits, including a company-wide, five-day workweek – a first-of-its-kind initiative in the industry in India– as well as comprehensive medical benefits, counseling, education, and wellness programs, among others.

Tags: Navin Gurnaney StarbucksSara Trilling StarbucksStarbucks

RECENT POSTS

Chef Kunal Kapoor ignites a nationwide taste battle for Saffola Masala Oats
Campaigns

Chef Kunal Kapoor ignites a nationwide taste battle for Saffola Masala Oats

April 6, 2026
0

Mumbai: As cricket fever grips the nation and city pride runs high across India, celebrity Chef Kunal Kapur joins hands...

Read moreDetails
Asian Paints positions damp proof as ‘Superstar of Waterproofing’ with music-led South India campaign
Campaigns

Asian Paints positions damp proof as ‘Superstar of Waterproofing’ with music-led South India campaign

April 6, 2026
0

Mumbai: Asian Paints has launched a new integrated campaign for its waterproofing solution, Asian Paints Damp Proof, positioning it as...

Read moreDetails
Asaya launches ‘Down to the Molecule’ film spotlighting hyperpigmentation in melanin-rich skin
Campaigns

Asaya launches ‘Down to the Molecule’ film spotlighting hyperpigmentation in melanin-rich skin

April 6, 2026
0

Mumbai: Asaya has unveiled its latest brand film, ‘Down to the Molecule’, taking a bold stance on hyperpigmentation—one of the...

Read moreDetails
Entourage Films brings Jasprit Bumrah’s off-field ease to life in UNIQLO’s newest campaign ad film
Campaigns

Entourage Films brings Jasprit Bumrah’s off-field ease to life in UNIQLO’s newest campaign ad film

April 6, 2026
0

Mumbai: UNIQLO has unveiled a new ad film featuring Jasprit Bumrah, conceptualised by Creativeland Asia and brought to life by...

Read moreDetails
Zomato celebrates Gully Cricket spirit with new digital campaign
Campaigns

Zomato celebrates Gully Cricket spirit with new digital campaign

April 6, 2026
0

Mumbai: Zomato has launched a new campaign celebrating India’s enduring love for street cricket, in collaboration with Gully Cricket, a...

Read moreDetails
Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness
Campaigns

Abbott launches nationwide campaign on National Vitamin C Day to highlight role of micronutrient in wellness

April 4, 2026
0

Mumbai: Abbott has rolled out a nationwide awareness campaign on National Vitamin C Day, underscoring the importance of Vitamin C...

Read moreDetails

LATEST NEWS

Numeros Motors appoints Arun Srivastava as Chief Executive Officer

Numeros Motors appoints Arun Srivastava as Chief Executive Officer

April 6, 2026
Advertising Rocks Season 4 returns to Goafest 2026 with bigger stage for industry talent

Advertising Rocks Season 4 returns to Goafest 2026 with bigger stage for industry talent

April 6, 2026

ANALYSIS

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports
Analysis

IPL 2026 opens strong with 10% growth in ad volumes; category mix narrows: TAM Sports

April 3, 2026
0

Mumbai: The opening phase of the Indian Premier League (IPL) 2026 has recorded a 10% increase in television advertising volumes...

PEOPLE

Numeros Motors appoints Arun Srivastava as Chief Executive Officer
People

Numeros Motors appoints Arun Srivastava as Chief Executive Officer

April 6, 2026
0

Bengaluru: Numeros Motors is entering its next phase of growth with a new Chief Executive Officer at the helm. The...

MARKETING

NeoLiv elevates Chandan Kar as Chief Marketing Officer
Marketing

NeoLiv elevates Chandan Kar as Chief Marketing Officer

April 6, 2026
0

New Delhi: NeoLiv has announced the elevation of Chandan Kar, Founding Member and Partner, to the role of Chief Marketing...

Subscribe to Newsletters

ADVERTISING

I&B Ministry extends digital ad empanelment deadline to April 23 as Government sharpens digital outreach
Advertising

I&B Ministry extends digital ad empanelment deadline to April 23 as Government sharpens digital outreach

April 6, 2026
0

New Delhi: The Ministry of Information and Broadcasting has pushed back the deadline for technical bid submissions in its ongoing...

PRINT

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026
Print

Dainik Bhaskar Journalists Honoured with Ramnath Goenka Awards for Excellence in Journalism – 2026

April 1, 2026
0

Mumbai:  Two distinguished journalists from Dainik Bhaskar have been awarded the prestigious Ramnath Goenka Awards for Excellence in Journalism –...

AUTHOR'S CORNER

The Global Creative-Tech Map Is Being Redrawn with India at the Core
Authors Corner

The Global Creative-Tech Map Is Being Redrawn with India at the Core

April 6, 2026
0

The rules of global work have changed. Geography is no longer the advantage it once was. The creative and technology...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

NeoLiv elevates Chandan Kar as Chief Marketing Officer

NeoLiv elevates Chandan Kar as Chief Marketing Officer

April 6, 2026
Numeros Motors appoints Arun Srivastava as Chief Executive Officer

Numeros Motors appoints Arun Srivastava as Chief Executive Officer

April 6, 2026
Advertising Rocks Season 4 returns to Goafest 2026 with bigger stage for industry talent

Advertising Rocks Season 4 returns to Goafest 2026 with bigger stage for industry talent

April 6, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.