Thursday, March 26, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Loss of Income or Employment, biggest personal concern of Urban Indians, in Circa 2021: WEF-Ipsos Survey

by MN4U Bureau
February 11, 2021
in Featured, Analysis
Reading Time: 2 mins read
A A
Ipsos offering clients tech based alternatives, to offset lockdown challenges
Share Share ShareShare

New Delhi: Circa 2020 was a difficult year for most at a personal level, with the raging pandemic and its collateral impact. It did turn life topsy turvy for most with a multitude of challenges, that it brought in its wake.

Circa 2021 – what could take the sheen off?

WEF-Ipsos Personal Concern & Expectations of 7 Key Issues in 2021 Survey of 28 countries shows urban Indians and global citizens are beset with overriding concerns.

At least 2 in 3 Indians (67%) are deeply concerned about losing ofincome or employment in 2021. 65% of urban Indians fear frequent occurrence of weather-related natural disasters, 64% fear deteriorating health (mental and physical), while 64% are concerned about conflicts and trade disputes between India and other countries.

Some of the other concerns that came up included: Worsening social prejudice or inequality – for example due to gender or ethnicity (59%), more difficulty accessing training/ education (59%) and more difficulty accessing digital tools and technology (52%).

Global citizens on the other hand are most concerned about deteriorating health (62%), mental and physical, 61% fear loss of personal income or employment, while 60% worry about more frequent occurrence of weather-related natural disasters.

Amit Adarkar
Amit Adarkar

“India is in the recovery mode after a difficult 2020, and the fear around salary cuts and job loss is still haunting most urban Indians. There is a lurking fear of trimming of workforce as a likely recourse, some employers could adopt for better financial performance, though it might not happen, but the fear persists. Likewise, natural disasters due to global warming have of late shown frequent occurrences and continue to worry many,” says Amit Adarkar, CEO, Ipsos India.

Personal concerns apart, urban Indians and global citizens expect improvement in certain areas, in this year.

Ray of hope – what will bounce back?

57% urban Indians are hopeful of increased access to digital tools and technology; 46% expect general health conditions to perk up; 46% expect increase in opportunities for training and education; 44% are optimistic that India will further improve its ties with other countries.

Global citizens in comparison are somewhat subdued ingoing ballistic about their expectations:  36% expect improvement in digital tools and technology, 27% expect the general health conditions to improve, 25% expect better opportunities for training and education and 25% expect employment opportunities to rise.

“Digital tools and tech have been great enablers throughout the pandemic and urban Indians continue to believe in its improvisation; likewise, the corona vaccine is likely to improve health conditions and urban Indians are most enthused about these two, in 2021,” added Adarkar.

Tags: Amit Adarkar IpsosWEF-Ipsos Survey

RECENT POSTS

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Analysis

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026
0

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

Read moreDetails
Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report
Analysis

Indian sports economy crosses $2 billion mark in 2025, signals structural maturity: WPP Media report

March 23, 2026
0

Mumbai: WPP Media has released the 13th edition of its flagship report, Sporting Nation: Building a Legacy, highlighting a landmark...

Read moreDetails
Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem
Analysis

Trust, not visibility, is emerging as the key driver of paid streaming behaviour across India’s OTT ecosystem

March 21, 2026
0

Mumbai: Smytten PulseAI has unveiled its OTT Talent Tracker, a first-of-its-kind nationwide study measuring film actors across India on three...

Read moreDetails
FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report
Analysis

FIFA World Cup 2026 to drive $10.5 billion ad spend surge, but impact weakens: WARC Report

March 19, 2026
0

Mumbai: The upcoming FIFA World Cup 2026 is expected to inject $10.5 billion into the global advertising market, but its...

Read moreDetails
India’s quick commerce market to hit $5.38 Billion: Shop Culture Report signals profitability shift
Analysis

India’s quick commerce market to hit $5.38 Billion: Shop Culture Report signals profitability shift

March 19, 2026
0

Mumbai: Shop Culture has released insights from its latest report, “The Commerce Reckoning: 2025 Global Intelligence Report,” highlighting a major...

Read moreDetails
IPL influencer marketing spends may touch ₹700 crore in 2026: report
Analysis

IPL influencer marketing spends may touch ₹700 crore in 2026: report

March 19, 2026
0

As brands sharpen their digital playbooks around the Indian Premier League, influencer marketing is fast emerging as a major spending...

Read moreDetails

LATEST NEWS

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

March 26, 2026
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026

ANALYSIS

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026
Analysis

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026
0

Mumbai: KNOLSKAPE, a company that works in the field of experiential learning tech and talent transformation, has released its latest...

PEOPLE

Keventers names Shaurya Prabhat as CEO
People

Keventers names Shaurya Prabhat as CEO

March 26, 2026
0

New Delhi: Keventers, the century-old milkshake brand owned by Super Milk Products Pvt. Ltd., has announced the appointment of Shaurya...

MARKETING

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative
Marketing

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
0

Mumbai: Lauritz Knudsen Electrical and Automation has renewed and strengthened its partnership with Mumbai Indians for a second consecutive year,...

Subscribe to Newsletters

ADVERTISING

Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’
Advertising

Creativefuel launches LinkedIn-focused marketing vertical ‘Subtle Company’

March 26, 2026
0

Mumbai: Creativefuel has announced the launch of Subtle Company, a new LinkedIn-focused marketing vertical, marking its expansion into platform-specific, specialised...

PRINT

Press Emblem Campaign raises concern over sealing of UNI office in Delhi
Print

Press Emblem Campaign raises concern over sealing of UNI office in Delhi

March 23, 2026
0

Delhi: Press Emblem Campaign (PEC) has expressed concern over the sealing of the office of United News of India (UNI)...

AUTHOR'S CORNER

Control Uday, Control… But Who’s Actually Controlling?
Authors Corner

Control Uday, Control… But Who’s Actually Controlling?

March 26, 2026
0

A few months ago, I had written about agencies becoming “AIgencies.” At that time, it felt like we were just...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

Lauritz Knudsen renews Mumbai Indians partnership for second year, strengthens ‘Powering a Non-Stop India’ narrative

March 26, 2026
Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

Gulf crisis threatens up to $94bn of global ad spend growth over next two years: WARC

March 26, 2026
94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

94% of BFSI firms use AI for efficiency, but only 19% track revenue impact: L&D Trends in the BFSI Industry Report 2026

March 26, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.