Mumbai: Dabur Honey, the leading Healthcare brand from the House of Dabur, launched an innovative digital campaign this Valentine’s day, #EverydayHoney.
Conceptualized and executed by Havas Creative, the campaign was all about celebrating love throughout the year and not just on a particular day. To amplify the campaign, popular influencers, and celebrities, who get love every day from hordes of fans, were roped in. They talked about the moments where the love and affection from their fans, even on a regular day, made them feel special, reassured, and loved. It is these seemingly ordinary moments filled with their fans’ love that has made all the difference in the lives of the influencers and celebrities.
Havas Creative was awarded the Dabur Honey business, including its ‘Always On’ digital mandate last year. This new Valentine’s Day campaign is one of the first ones to be unveiled following the win. The campaign received a heartening response from the audience, proving that love should not be reserved for only one day a year.
Talking about the campaign, Dabur India Ltd Brand Head-Dabur Honey, Kunal Sharma said, “This year, we wanted the brand Dabur Honey to express that the emotion of pure and unconditional love is beyond just one day of Valentine’s celebration. It’s about celebrating love daily and appreciating those who add sweetness to our everyday life. We are delighted that through this initiative #EverydayHoney, the brand acted as a catalyst for celebrities to give a shout out to their fans who love them unconditionally every day.”
Ravinder Siwach, National Creative Director, Havas Creative, said, “Valentine’s Day has not only become an important day for our consumers but is also an important advertising event. The day is associated with love, warmth, and sweetness. We wanted to be part of this conversation as the connotations and associations of this day are very closely linked to our product and category. So, when everyone was about to celebrate the day of love, we went ahead and reminded people about the other days. Don’t we deserve the same sweetness and love throughout the year? It demonstrated that every day is a day of love and hence, every day is Valentine’s Day. Also, the important bit is we used the insights from the lives of celebrities in order to make the communication sharper and more pointed.”
