Wednesday, July 1, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Ekta Kapoor launches newage film division Cult Movies with Anurag Kashyap-Taapsee Pannu’s Dobaaraa

by MN4U Bureau
February 15, 2021
in Featured, Marketing
Reading Time: 2 mins read
A A
Ekta Kapoor launches newage film division Cult Movies with Anurag Kashyap-Taapsee Pannu’s Dobaaraa
Share Share ShareShare

Ekta Kapoor and Anurag Kashyap, who have earlier jointly-produced path-breaking films namely, Udta Punjab and Lootera, have reunited for their new project, titled Dobaaraa. The movie stars Taapsee Pannu in the lead role and Anurag will be directing the new age thriller. The makers today released an intriguing teaser featuring both Taapsee and Anurag, giving us a glimpse of their upcoming film.

Interestingly, Dobaaraa will be produced by Cult Movies – a division under Ekta Kapoor’s Balaji Telefilms, along with Sunir Kheterpal’s ATHENA and Gaurav Bose’s The Vermillion World Production.

With Cult Movies, Ekta intends to carry forward the legacy of her previously successful and clutter-breaking brand ‘ALT Entertainment’. Alt which was the flag bearer of new age cinema with films like Love Sex Aur Dhokha, The Dirty Picture, Shor In The City among others, eventually went onto becoming a successful digital brand in the last few years. The rebranding of Alt Entertainment to Cult Movies ensures that the legacy of new age, avant-garde films continues as does its collaboration with acclaimed directors & storytellers.

Talking about the film and the collaboration, Ekta Kapoor shares, “I am thrilled that Anurag is directing the first film under Cult Movies, with Taapsee in the lead. Neither of them subscribe to the conventional and have always pushed boundaries when it comes to delivering different content. I can’t wait for the world to see 2:12! “ 

Director Anurag Kashyap expresses, “Our vision with Dobaaraa is to bring a fresh, new story to the audience and I am very excited for it. This will be my third collaboration with Taapsee and this time the attempt is to bring an interesting new take on thrillers. After all, this is my first with Cult Movies”. 

Taapsee Pannu adds, “This is going to be one of its kind thriller. I have been very lucky with thriller genre in my career so far and I always look forward to pushing the envelope under this genre. This is going to be unique more so because it’s got someone like Anurag directing it and Ekta backing it. It’s my second collaboration with Anurag after Manmarziyaan and Sunir after Badla so I know there are expectations riding on this. Also it’s the first time I am working with a super woman like Ekta so it’s going to be a memorable experience for sure.”

Ruchikaa Kapoor Sheikh shares, “Taking forward the great body of work and legacy of Alt Entertainment, Ekta and I are excited to bring ‘Cult Movies’, our commitment to bringing and promoting relevant, genre-bending stories. Dobaaraa is our first film under the re-branded banner and we are looking forward to working with Anurag and Taapsee. Cult aims at being a disruptor in the content space while working with a myriad of new age writers & directors.”

Tags: ALT EntertainmentAnurag KashyapDobaaraaEkta Kapoor

RECENT POSTS

Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Read moreDetails
Sonu Sood
Marketing

Sonu Sood partners GetCompanion to raise awareness about India’s growing loneliness crisis

July 1, 2026
0

Mumbai: Actor and humanitarian Sonu Sood has partnered with emotional support platform GetCompanion to spotlight the growing issue of loneliness...

Read moreDetails
Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand
Marketing

Ananta Capital acquires majority stake in Phitku, backs next phase of growth for science-led personal hygiene brand

July 1, 2026
0

Mumbai: Ananta Capital has acquired a majority stake in Phitku, the Made-in-India personal care and hygiene brand focused on body...

Read moreDetails
Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign
Marketing

Flipkart turns viral buffalo ‘Don’ into face of new GOAT Sale Campaign

June 30, 2026
0

Mumbai: Flipkart has launched a new campaign for its GOAT Sale, introducing an unconventional ambassador to drive attention around its...

Read moreDetails
The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand
Marketing

The Func. Lab raises $1.5 mn seed round to build a Clean-Label nutrition brand

June 30, 2026
0

Mumbai: The Func. Lab, a nutrition company focused on hydration, protein, and functional wellness, has raised $1.5 million in seed...

Read moreDetails
Komerz acquires UK haircare brand NOUGHTY to expand AI-led consumer brand ecosystem
Marketing

Komerz acquires UK haircare brand NOUGHTY to expand AI-led consumer brand ecosystem

June 30, 2026
0

Mumbai: Komerz, the technology-led omni-channel commerce platform, has announced the acquisition of UK-based natural haircare brand NOUGHTY from KMI Brands,...

Read moreDetails

LATEST NEWS

‘Z’ secures exclusive Bundesliga media rights in India for five years

‘Z’ secures exclusive Bundesliga media rights in India for five years

July 1, 2026
Zydus

Zydus Lifesciences unveils second film in ‘Liver Ki Suno’ campaign on early detection

July 1, 2026

ANALYSIS

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM
Analysis

Zee News, Times Now Navbharat cross 98% OTS in Hindi News; Republic TV leads English: Chrome DM

July 1, 2026
0

Mumbai: Chrome DM has released its latest Opportunity to See (OTS) report for Week 25'26 (June 20–26, 2026), providing insights...

PEOPLE

InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO
People

InsuranceDekho launches ‘InsuranceDekho for Corporate’, appoints Ranjeet Singh as CEO

July 1, 2026
0

Gurugram: InsuranceDekho has announced the launch of InsuranceDekho for Corporate, its dedicated corporate arm, marking the insurtech platform's formal entry...

MARKETING

Instamart
Marketing

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
0

Bengaluru: Instamart, India's pioneering quick commerce platform, has appointed Gautam Swaroop as its Chief Business Officer (CBO), strengthening its leadership...

Subscribe to Newsletters

ADVERTISING

D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades
Advertising

D&AD New Blood Awards 2026 honours menstruation-focused campaign with year’s top creative accolades

July 1, 2026
0

London: The D&AD has announced the winners of the 2026 New Blood Awards, with a menstruation-focused campaign emerging as the...

PRINT

Mathrubhumi
Print

Mathrubhumi marks Reading Day with integrated campaign celebrating reading culture across media platforms

June 19, 2026
0

Kochi: Mathrubhumi has launched an integrated, multi-platform campaign to celebrate Reading Day and Reading Week, reinforcing its longstanding commitment to...

AUTHOR'S CORNER

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation
Authors Corner

How Real-Time Consumer Sentiment Is Reshaping Campaign Planning and Optimisation

July 1, 2026
0

Campaign planning has already moved past the era of waiting for a quarterly brand tracker to find out how an...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Instamart

Instamart appoints Gautam Swaroop as Chief Business Officer

July 1, 2026
‘Z’ secures exclusive Bundesliga media rights in India for five years

‘Z’ secures exclusive Bundesliga media rights in India for five years

July 1, 2026
Zydus

Zydus Lifesciences unveils second film in ‘Liver Ki Suno’ campaign on early detection

July 1, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.