New Delhi: Balkrishna Industries Ltd. (BKT Tires), the Indian multinational group and leading global player in the Off-Highway tire market has just announced that it will be sponsoring seven teams in the upcoming cricket league for Season 2021. BKT Tires will be the Official Tire Partner for Mumbai Indians, Chennai Super Kings, Delhi Capitals, Royal Challengers Bangalore, Kolkata Knight Riders, Punjab Kings, and Rajasthan Royals in the forthcoming T-20 League. The biggest off-highway tire manufacturer welcomes back one of the biggest sporting phenomena to India. The conglomerate is known to be a giant force steering all major sporting events in the world and cricket is no different. The Season marks BKT’s first collaboration with Royal Challengers Bangalore, and the second consecutive partnership with the remaining six teams, following Season 2020.
BKT Tires has been actively championing the game of cricket on a huge scale even on a global level. The firm recently upgraded its association with KFC Big Bash League (BBL) in 2020 from a League Supplier to a League Partner. It has now been associated with the biggest cricketing event in Australia for three consecutive years and continues to promote its passion for sports in the Australian continent through this esteemed partnership. Whether it is about cricket, football, or the amazing stunts at Monster Jam – BKT Tires loves sports because it fully reflects its corporate philosophy: commitment and determination, the joy of achieving goals, the feeling of satisfaction and contentment when being rewarded for all efforts aiming at always higher and greater ambitions.
The company has also been instrumental in encouraging diverse Indian sports such as Kabaddi, since it is a huge believer in the positivity and joy they promote and the synergy they create. It has previously partnered with as many as eight out of twelve teams of the country’s leading Kabaddi League for its 2019 edition and has also collaborated with the Tamil Nadu Premier League.
“We are elated to be a part of this huge cricketing event that is known to bind our entire nation, for yet another season, after key-collaborations with the biggest global leagues. At BKT, we believe deeply in the values that are inspired by the game of cricket such as leadership, generosity of spirit, resilience, and hard work, and are glad to contribute to the league’s infectious energy. As the premium league returns this year to India, we are sure that this will be a time of growing greatly together, as we all unite to celebrate one of the most popular sporting events of our times.” Rajiv Poddar, Joint Managing Director of Balkrishna Industries, states.
All sports events are selected based on a precise strategy aiming at greater user proximity and increased brand awareness, assisted by RISE Worldwide, which is the exclusive sports consulting agency for BKT in India.
