Chennai: Mirchi Originals, the video entertainment content arm of Mirchi, is all set to launch Season 3 of the much-awaited web series, ACKO Insurance presents ‘Kalyanam: Conditions Apply’. Known for its candid humor and authentic narrative, the new season will be aired on Mirchi Tamil’s YouTube channel from 15th March, comprising a set of 6 episodes, that are fueled with a roller coaster of emotions. The series, written by acclaimed writer Kabilan Vairamuthu features the popular real-life couple – Senthil Kumar a.k.a. Mirchi Senthil and his wife Sreeja Chandran, and is directed by the stalwart –J. Jaswini.
The show, that is popular for its heartfelt take on contemporary urban marital life with a twist of comedy, features the beautiful relationship between Senthil and Sreeja – a married couple on and off-screen. It sheds lights on simple, daily, extremely relatable incidents that a working couple goes through amid lots of love and laughter. The third season, a lockdown special, will bring to life the all new problems and struggles that this power couple had to fight through. Stuck within four walls for almost a year, this season puts their marriage through the real test – not to mention their daily chore list! And as the world gradually unlocks, there are glimpses of some special talents that the couple bring to the fore.
Commenting on the launch of Season 3, the director of the show, J. Jaswini says, “What I enjoyed most about directing the third season ofKalyanam: Conditions Apply is it’s quirky, comical outlook towards the lockdown.The lead couple being married in real life truly makes everything about it honest and candid. Through the third season, all couples that have lived together during lockdown will resonate with their journey.”
Adding to this, Ganesh Iyer, National Head, Original Content and Licensing, Mirchi says, “Kalyanam: Conditions Apply’, one of our flagship shows, has seen much love amongst the global audience, simply because of how true it is to the everyday lives of a married couple. With the third season, the show takes on a problem that was relatable for families across the globe – the lockdown. We are confident it will take the audience through an endearing journey of emotions.”
“We are proud to build on this unique content piece from our Mirchi Originals IP library. Our teams have always been attuned to the beat of the audience across language markets and have therefore successfullybrought such cinematic and heartfelt narratives to life,” he adds.
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