One Digital would play a pivotal role in redesigning the Public Relations mandate of Theme Weavers Designs, strengthening it to maintain its market leadership across verticals.
India’s leading wedding planning and event management firm, Theme Weavers Designs has announced the appointment of One Digital as its PR Agency. One Digital was appointed after a series of multi-agency pitches that lasted over a month due to the COVID-19 lockdown.
As its Public Relations Strategy partner, One Digital would play a key role in handling media relations, strategic communications, and brand advisory services for the brand. Theme Weavers Designs offers a plethora of services in the niche of weddings categorized into three segments catering to distinct visions & needs. They offer various bespoke services that range from offering complete wedding planning and designing services to managing last-minute wedding management ensuring a smooth sailing wedding experience. These are a few of the campaign systems by Theme Weavers Designs that shall be at the forefront of the upcoming PR campaigns. The account would be managed by the Gurgaon (Delhi NCR) office of One Digital.
Sharing her views on appointing One Digital, the founder of Theme Weavers Designs, Prerana Agarwal Saxena, says that “With a myriad of services catering to distinct wedding visions and needs, TWD presents an uncomplicated process of planning & committing to delivering exclusivity to all our designs, right from the ideation. Now, we look forward to putting India on the global map through flawless event design and execution. While everyone is looking to take weddings outside India, Annushree & I are continuously thinking about how to make India a top destination for weddings. I hope One Digital’s experience in building brand strategies is the answer to our requirements”.
On being awarded the business, Ar. Himani Ahuja, Co-Founder and Communication Director at One Digital said, “Theme Weavers Designs is not just an event planning company. It is a lifestyle brand that curates prestigious weddings luxuriously crafted to perfection while attaining the utmost exclusivity. Our focus shall be to create a compelling communications narrative and increase its brand resonance with the high-end client portfolio that covers PAN-vertical touchpoints for the brand”.
