Gurugram: The Department of School Education, Andhra Pradesh, has renewed its integrated digital communications mandate with Bubble Breakers, the digital communications arm of PRP Group, for another year, extending a partnership that now enters its third consecutive year.
The renewed mandate underscores the continued confidence placed in the agency’s ability to execute integrated digital and media communication strategies aimed at increasing awareness, engagement and visibility for education-focused initiatives across the state.
As part of the renewed engagement, Bubble Breakers will continue to lead comprehensive digital and media communication efforts for the Department of School Education, Andhra Pradesh. The scope includes strengthening outreach and public engagement for several key educational initiatives, including the World Bank-funded Supporting Andhra’s Learning Transformation (SALT) Programme, Samagra Shiksha initiatives, Mana Badi Nadu Nedu Programme, Jagananna Vidya Kanuka Programme and other education-led campaigns.
Over the last two years, Bubble Breakers has conceptualised and delivered multiple digital outreach programmes and communication campaigns, including Teachers Best Practices, Manabadi Magazine, and Mega PTM 2.0. Through integrated storytelling, audience engagement strategies and targeted outreach, the agency has supported broader stakeholder participation and enhanced visibility around educational reforms in Andhra Pradesh.
Operating as the digital vertical of PRP Group, Bubble Breakers functions as a full-service digital strategy and execution partner with capabilities spanning digital communications, social media strategy, influencer engagement, creative production, performance marketing and AI-led digital intelligence. The agency’s approach focuses on delivering platform-specific, insight-driven campaigns designed to create sustained engagement and long-term recall while leveraging regional and cultural insights.
Commenting on the renewed partnership, Dr. Sarvesh Kumar Tiwari, Founder, PRP Group, said, “The renewal of our mandate with Samagra Shiksha Andhra Pradesh for the third consecutive year is a matter of immense pride for us. It reflects the trust built through consistent delivery, meaningful communication strategies, and our commitment towards supporting transformative education initiatives. Through Bubble Breakers, we have been able to create impactful and engagement-led campaigns that connect with stakeholders, educators, students, and communities. We remain committed to amplifying programmes that create real impact at the grassroots level.”
Bubble Breakers’ portfolio spans sectors including government, infrastructure, education, mobility, real estate and corporate communications. Its client roster includes organisations such as NTPC, United Nations Development Programme (UNDP), Pension Fund Regulatory and Development Authority (PFRDA), Rail Land Development Authority (RLDA), Pune IT City Metro Rail Limited, Pandrol Rahee Technologies, Bharti Real Estate, Hero Realty, Bihar State Food Corporation, Bihar Education Department and Indian Institute of Management Mumbai, among others.
Education remains one of PRP Group’s core focus areas. Over the years, the group has worked with several institutions and organisations including Bihar School Examination Board (BSEB), ICSE Board, IIT Roorkee, IIM Shillong, SGT University, Manav Rachna University, The NorthCap University, MVN Group of Schools and Apparel Training & Design Centre (ATDC), supporting stakeholder engagement and institutional visibility through strategic communications and digital outreach initiatives.
