Mumbai: With the onset of Shravan, one of the holiest months in the year as per the Hindu calendar, Shemaroo Bhakti has lined up a new series of Shravan special songs to keep the devotional spirits high. These songs are a combination of ‘Mahamrutunjay Mantra’ and ‘Sanjeevani Mantra’ rendered by renowned singer, Shankar Mahadevan along with Shiv Aarti and AmritWani in the magical voice of Anuradha Paudwal. The music for these songs is composed by Music Maestro, Dr. Sanjayraj Gaurinandan.
The devotional segment has been one of the focus areas for Shemaroo and it aims to expand the market by connecting different consumers to this category. As a step towards this direction, Shemaroo has introduced this new series of Shravan special songs dedicated to Lord Shiva.
Commenting on the new series of Shravan special songs, singer, Shankar Mahadevan, said, “I am delighted to be a part of this series and also to associate with a brand like Shemaroo that has been an integral part of India’s M&E eco-system for over 5 decades. I thoroughly enjoyed recording the ‘Mahamrutunjay Mantra’ and ‘Sanjeevani Mantra’ and I am sure that the consumers will love it too.”
Singer Anuradha Paudwal further added, “I love singing devotional songs. After starting my journey as a devotional singer, there was no looking back at playback singing. The positive impact it has on people’s minds is what drew me towards it. I am happy to know that Shemaroo has taken this step and making devotional songs accessible to a wider audience.”
Devotional music is one genre that has shown no decrease in popularity in India. The demand has only increased owing to the pandemic affecting the mental wellbeing of people. The introduction of this new series of Shravan special songs by Shemaroo and rendered by some of the celebrated artists of all time is surely going to resonate with the consumers.
Shemaroo has been investing in content and production value in a big way. Shemaroo Bhakti Studio which was launched a couple of years ago is a testimony to that which offers a unique platform to aspiring talents and helps them establish their presence in the contemporary devotional space.
The new series of Shravan special songs will be available on the following Shemaroo Bhakti platforms.
