Mumbai: Mother Dairy Fruit & Vegetable Pvt. Ltd., a wholly owned subsidiary of the National Dairy Development Board (NDDB), has renewed its integrated media mandate with WPP Media, extending a long-standing strategic partnership that has contributed to the company’s brand growth and consumer engagement journey over the years.
The renewed four-year mandate, extending through 2030, reinforces WPP Media’s role as a strategic media partner and marks the continuation of a collaboration that has evolved alongside changing consumer behaviours and media consumption patterns.
Under the renewed engagement, WPP Media will focus on strengthening Mother Dairy’s brand storytelling while delivering measurable business outcomes through an integrated approach that combines brand-building with performance-led strategies. The partnership aims to create deeper engagement across consumer segments by connecting with audiences at relevant and high-impact moments at scale.
WPP Media’s association with Mother Dairy began with the company’s digital media mandate and later expanded to include mainline media responsibilities in April 2018 following sustained performance and business impact. Over the years, the partnership has been built on collaborative planning, integrated execution, and a shared focus on driving growth across the company’s portfolio.
Commenting on the renewed partnership, Jayatheertha Chary, Managing Director, Mother Dairy Fruit & Vegetable Pvt. Ltd., said, “We are pleased to continue our long-standing association with WPP Media, a partnership that has played an important role in strengthening our connection with consumers over the years. As consumer journeys continue to evolve, we look forward to leveraging deeper insights, innovation and data-led capabilities to build more meaningful engagement, strengthen brand affinity, and connect with new consumers as we drive the next phase of growth for our brands.”
Navin Khemka, President, Client Solutions, WPP Media South Asia, said, “This extension reflects a relationship built on shared ambition, trust, and consistent delivery. As India’s consumer and media landscapes evolve rapidly, we remain focused on connecting Mother Dairy’s rich heritage with modern, data-driven storytelling, deepening audience connection, driving brand love, and accelerating growth across all business verticals.”
As part of the renewed mandate, WPP Media will continue aligning media strategy with key consumption occasions and consumer moments through integrated creative content, media investments and experience-led engagement. Leveraging advanced audience intelligence and data capabilities, the agency aims to enhance media effectiveness across India’s increasingly competitive dairy and food categories while supporting Mother Dairy’s long-term national growth ambitions.
The extension reflects both companies’ continued focus on combining strategic media planning, consumer insights and performance-driven execution to strengthen market presence and deepen brand relevance across evolving consumer touchpoints.
