Mumbai: Gozoop, one of India’s digital-first integrated marketing agency has won the Public Relations mandate for Rustorange, a Direct to Consumer Women’s Contemporary Ethnic Wear Brand.
Founded in 2016 by Shashank Agnihotri, Kuvalaya Singh and Samik Sarkar, Rustorange deeply believes in the customer first approach and promote designs that are appreciated and are in line with customer requirements.
Targeting Indian millennial women with their unique designs, Rustorange has the vision to deliver great fits for the Indian body type, promoting inclusivity. The brand absorbs the Indian tradition from its very roots with designs crafted by skilled designers showcasing the diversity of the Indian subcontinent.
As part of the mandate, Gozoop’s dedicated Public Relations Team will be responsible for strategic counselling and planning, media relations along with amplifying positive stories, crisis management, and building an influential community for the brand.
Commenting on this win, Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “GOZOOP has been helping D2C brands scale for the past 13 years. The magic happens when performance and branding work in sync. We welcome Rustorange and look forward to helping them #BreakTheBox”
“Rustorange is a unique brand with a clear vision of promoting Indian Fashion for Indian Women. With a deep understanding of the community and strong media relations, we look forward to chart the brand journey and it’s positioning among the audience.” said Divya Kurup, Associate Director, Public Relations, Gozoop.
Shashank Agnihotri, Co-Founder, Rustorange, shares, “Backed with professional experience and the power of data, we built Rustorange five years back and have just started. Through the journey of putting the customer first and championing designs, we also wanted to work towards strengthening our media presence and reach the people we are made for. Gozoop has a demonstrated history of creating conversations for brands & businesses and setting them apart from many others, urging us to choose them for the expertise offered.”
Vouching on sustainable fashion, all garments made by the Rustorange are certified breathable and sustainable fabrics that are ideal for Indian tropical conditions and also soft on the skin. The fusion of traditional prints with modern perky fashion gives the customers a distinguished set of products offered exclusively by the brand.
