Mumbai: Promax India hosted the 3-day event filled with fantastic discussions on incredible topics, that opened a new perspective for many. Attended by prominent global speakers, the ‘Art of Pivot’: Promax India Virtual 2021 – Conference & Awards featured multiple conversations on enthralling topics targeting creativity, challenges and how to adapt and evolve through the new normal.
While the first 2 days witnessed speakers, including Vikki Stephenson, Kellie Brown, Anshul Ailawadi, Eoin Mclaughlin and Anna Godunova, shedding light via insightful sessions, the 3rd and final day saw Nick Mcfarlane of Raydar/ Proximity New Zealand, sharing his perspective on the topic ‘Hunting the Killer Idea’, as he emphasized on how you can create ideas, that stand out from the rest, by just looking around. He focused on the central thought that with ideas always revolving all around you, all that’s needed is for you to be brave enough to identify them and put together a concept that relates, and is tailor-made, to your brand.
Following this, was the Fireside session on ‘Woman Changemakers’ by Apurva Purohit- Aazol Ventures Private Limited and Tanvi Shukla, News Editor at Mirror Now. They spoke about the challenges women face at the workplace and shared their experiences in different work cultures. Furthermore, they expressed how women need to be more vocal in terms of standing up for themselves and believe in themselves to grow up through the odds. This was followed by Rob Middleton – Creative Director at Astro’s Network presented some of the key projects at World Gold and stated how important it is to keep calm during situations like the recent pandemic. He stated why professionals need to stay focused in the present surroundings. He explained that the past year had given rise to a new normal and was a perfect time for oneself to invest and utilize the time in upgrading their skills.
‘This year the Promax theme, ‘Art of Pivot’ was apt with sessions being more about engaging and insightful. Through the pandemic, we all had to Pivot in one way or another and while we were faced with many challenges in the workplace, this also led to far more creative ideas. Throughout all of the sessions, one sentiment remains the same: creativity is best applied when it engages customers and super-serves their needs. Nothing can replicate a brilliantly simple consumer insight. As we move forward, Creativity will speak with greater relevance to people on an individual level, to help drive a more personalised experience. The Promax Awards is a culmination of all the hard work and creativity and we look forward to seeing how we continue to Pivot and transform as we move forward’, says Rajika Mittra, Country Head & Strategic Partnerships (india, Hong Kong & Phillippines)
The 3 day ‘Art of Pivot’ Promax India Virtual 2021 Conference & Awards concluded with the highly awaited Awards session. Presented virtually by popular TV personality Cyrus Broacha, he hosted the awards with his inimitable style with Aparna Purohit- Head of India Originals, Amazon Prime Video as the Awards Chair.
List of the winners of Promax India Awards 2021 can be downloaded from the link below;
