Tuesday, June 2, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Unilever to sell its Tea business, ekaterra, to CVC Capital Partners Fund VIII for €4.5 bn

by MN4U Bureau
November 19, 2021
in Featured, International
Reading Time: 2 mins read
A A
Unilever to sell its Tea business, ekaterra, to CVC Capital Partners Fund VIII for €4.5 bn
Share Share ShareShare

International: Unilever today announced that it has entered into an agreement to sell its global Tea business, ekaterra, to CVC Capital Partners Fund VIII for €4.5 billion on a cash-free, debt-free basis.

ekaterra is the world’s leading Tea business, with a portfolio of 34 brands including Lipton, PG tips, Pukka, T2 and TAZO®. The business generated revenues of around €2 billion in 2020.

Alan Jope, CEO of Unilever said: “The evolution of our portfolio into higher-growth spaces is an important part of our growth strategy for Unilever. Our decision to sell ekaterra demonstrates further progress in delivering against our plans.

“We are proud of the place that our Tea business has in our company’s history. We look forward to seeing ekaterra, with its strong brands and global footprint, prosper under CVC’s ownership. I would like to thank our Tea colleagues around the world for their passion and commitment to our Tea business and wish them well for the future.”

Pev Hooper, a Managing Partner at CVC Capital Partners said: “ekaterra is a great business, built on strong foundations of leading brands and a purpose-driven approach to its products, people and communities. ekaterra is well positioned in an attractive market to accelerate its future growth, and to lead the category’s sustainable development. We look forward to working with the team to realise ekaterra’s full potential.”

John Davison, CEO of ekaterra, said: “ekaterra is a strong business with positive momentum and has an exciting future ahead under the new ownership of CVC. We look forward to the next stage of our journey as the world’s leading Tea business.”

Completion of the transaction is subject to completion of works council consultation processes and the receipt of certain regulatory approvals. Completion is expected in the second half of 2022. The transaction perimeter excludes Unilever’s Tea business in India, Nepal and Indonesia as well as Unilever’s interests in the Pepsi Lipton ready-to-drink Tea joint ventures and associated distribution businesses.

Tags: ekaterraUnilever

RECENT POSTS

Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair
International

Telestream names Benjamin Desbois as CEO; Co-founder Dan Castles transitions to Executive Chair

May 27, 2026
0

Nevada: Telestream, a global leader in media workflow technologies, has announced the appointment of Benjamin Desbois as Chief Executive Officer,...

Read moreDetails
Cannes Lions
International

Cannes Lions honours Apple’s Eddy Cue as 2026 Entertainment Person of the Year

May 21, 2026
0

Mumbai: Cannes Lions has announced that Eddy Cue, Senior Vice President of Services and Health at Apple, will receive the...

Read moreDetails
Havas acquires Format to strengthen next-generation corporate influence communications
International

Havas acquires Format to strengthen next-generation corporate influence communications

May 20, 2026
0

Mumbai: Havas has announced the acquisition of Format in a strategic move led by Havas Paris to accelerate the development...

Read moreDetails
Ogilvy Singapore
International

Ogilvy Singapore leads APAC at The One Show 2026 with Three Best of Discipline wins

May 16, 2026
0

New York: Agencies from the APAC region delivered a strong performance at The One Show 2026, securing multiple Best of...

Read moreDetails
Design Army’s Pum Lefebure named Jury President for Luxury Lions at Cannes Lions 2026
International

Design Army’s Pum Lefebure named Jury President for Luxury Lions at Cannes Lions 2026

May 14, 2026
0

Mumbai: Cannes Lions has announced Pum Lefebure, Co-Founder and Chief Creative Officer of Design Army, USA, as Jury President for...

Read moreDetails
Shannon Washington named First Jury President for 2026 LIA Sports Category
International

Shannon Washington named First Jury President for 2026 LIA Sports Category

May 13, 2026
0

Mumbai: London International Awards (LIA) has announced Shannon Washington, Chief Creative Officer and Managing Partner of 11 Ounces, Brooklyn, as...

Read moreDetails

LATEST NEWS

Times group reports loss of Rs 451.63 Cr in FY20; Ad revenue drops to Rs 5,367.88 Cr from Rs 6,155.32 Cr

Times Group Announces Leadership Restructuring Across Real Estate, Infrastructure and Procurement Functions

June 2, 2026
Nisha Patel Elevated as Assistant Vice President — Marathons & Sustainability at Mirchi

Nisha Patel Elevated as Assistant Vice President — Marathons & Sustainability at Mirchi

June 2, 2026

ANALYSIS

78% of Marketing Leaders say martech investments fail to deliver ROI: eClerx
Analysis

78% of Marketing Leaders say martech investments fail to deliver ROI: eClerx

June 1, 2026
0

Mumbai: eClerx Services Ltd has released its latest eClerx Marketing Report 2026: Mind the Gap, revealing that despite significant investments...

PEOPLE

Canara Bank appoints Brajesh Kumar Singh as Managing Director and CEO
People

Canara Bank appoints Brajesh Kumar Singh as Managing Director and CEO

June 2, 2026
0

Bengaluru: Canara Bank has announced the appointment of Brajesh Kumar Singh as its new Managing Director (MD) and Chief Executive...

MARKETING

Myntra Appoints Former Razorpay Executive Madhurima Kumar as Director of Strategy
Marketing

Myntra Appoints Former Razorpay Executive Madhurima Kumar as Director of Strategy

June 2, 2026
0

Bengaluru: Fashion and lifestyle e-commerce platform Myntra has strengthened its leadership team with the appointment of Madhurima Kumar as Director...

Subscribe to Newsletters

ADVERTISING

Brand Connect
Advertising

Leads Brand Connect transforms into full-spectrum Consumer Brands Company, expands global brand portfolio

June 1, 2026
0

Noida: Leads Brand Connect Pvt. Ltd., founded in 2022 as an integrated advertising agency, has announced its strategic transformation into a...

PRINT

Mathrubhumi bags
Print

Mathrubhumi bags three Silver ABBYs for Kappa CULTR and Anti-Drug Awareness Campaigns

May 22, 2026
0

Kochi: Mathrubhumi Group has emerged as the only media company from Kerala to receive recognition at the prestigious Goafest ABBY...

AUTHOR'S CORNER

Same Video. Different Meanings. How Context Is Rewriting Content
Authors Corner

Same Video. Different Meanings. How Context Is Rewriting Content

June 1, 2026
0

The past few months, I have been seeing a pattern that has started showing up on my social platform feeds....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Myntra Appoints Former Razorpay Executive Madhurima Kumar as Director of Strategy

Myntra Appoints Former Razorpay Executive Madhurima Kumar as Director of Strategy

June 2, 2026
Times group reports loss of Rs 451.63 Cr in FY20; Ad revenue drops to Rs 5,367.88 Cr from Rs 6,155.32 Cr

Times Group Announces Leadership Restructuring Across Real Estate, Infrastructure and Procurement Functions

June 2, 2026
Nisha Patel Elevated as Assistant Vice President — Marathons & Sustainability at Mirchi

Nisha Patel Elevated as Assistant Vice President — Marathons & Sustainability at Mirchi

June 2, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.