Friday, August 7, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Marketing

The CAI Store partners with Rhea Kapoor for a collaborative range ‘Self Portrait: Tired and Fabulous’

by MN4U Bureau
November 23, 2021
in Marketing
Reading Time: 2 mins read
A A
The CAI Store partners with Rhea Kapoor for a collaborative range ‘Self Portrait: Tired and Fabulous’
Share Share ShareShare

PETA-approved homegrown vegan footwear brand, The CAI Store just introduced their new collaborative line with the style icon, Bollywood celebrity stylist, Entrepreneur, and now Producer, Rhea Kapoor. The exclusive footwear line ‘Self Portrait: Tired and Fabulous’, aims to encourage women towards a hassle-free transition from work mode to party mode- giving an ideal blend of comfort and style.

A one-of-a-kind and never-seen-before concept of manufacturing the softest insoles ‘handmade with love’ is what sets this line apart. The iconic collection ascribes to every aspect of a woman’s life while showcasing the most fashionable and iconic styles, such as comfy flats, mules, heels, and boots. The result of almost a year of creative thinking and ingenious planning is embodied in the meticulous traditional craftsmanship with PU leather and Polyester fabrication.

Aradhana Minawala
Aradhana Minawala

On this collaboration, Aradhana Minawala- Co-founder, The CAI Store said, “Rhea’s sense of style is unmatchable and her knack for creativity has brought forward a beautiful collection that we are sure the audience will love. We’ve created an androgynous footwear line that’s entirely outside of our comfort zone and something CAI has never done before. It has also led us to branch out into a new category of footwear, which represents feisty, independent women who pair hustle and comfort into their lifestyle. We’re just as excited to witness everyone’s reaction as we were while curating this collection with Rhea Kapoor.”

“It’s 2021, and life is far too short to have to choose between style and comfort, or go home early because your feet hurt. Every girl requires a mix of glamour and comfort, which is exactly what the new collection provides. The goal of curating this beautiful range with CAI over the past year has been to relieve girls of one more worry while also inspiring them to join the new-age fashion portal with not just ‘sole’ but also ‘soul’ comfort. As a fashion enthusiast, witnessing this collection come to life is extremely inspiring and thrilling, and I hope everyone enjoys it as much as I did while working on it with CAI.”, says Rhea Kapoor- Bollywood Celebrity Stylist, Entrepreneur, and Producer. 

The collection is now available on https://thecaistore.com/ and in the brand’s offline store in Lower Parel, India.

Tags: Aradhana MinawalaRhea KapoorThe CAI Store

RECENT POSTS

Ranabir Bose
Marketing

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
0

Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and Brand CoE at Aditya Birla Capital. Bose transitions from...

Read moreDetails
Dabur aims for larger market share in dental care with Babool Ayurveda toothpaste launch
Marketing

Dabur Moves Delhi High Court Against FSSAI Ban on ‘100% Pure’ and ‘100% Natural’ Claims

August 7, 2026
0

New Delhi: FMCG major Dabur India has approached the Delhi High Court challenging the Food Safety and Standards Authority of...

Read moreDetails
Nimbus Realty
Marketing

Nimbus Realty reappoints Mary Kom as Brand Ambassador

August 7, 2026
0

Noida: Nimbus Realty has renewed its association with Olympic medallist and boxing legend Mary Kom as its Brand Ambassador, reaffirming...

Read moreDetails
Marketing must prove enterprise value, not media efficiency: MMA India
Marketing

Marketing must prove enterprise value, not media efficiency: MMA India

August 7, 2026
0

Mumbai: Every marketing leader in India is being asked to prove the same thing right now: that the function is...

Read moreDetails
CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment
Marketing

CavinKare launches premium salon brand ‘Dermaxix’, expands presence in luxury professional beauty segment

August 6, 2026
0

Chennai: CavinKare has announced the launch of Dermaxix, a premium professional skin and hair care brand developed exclusively for luxury...

Read moreDetails
JEEVMEDIA partners with OPPO India for pan-India influencer marketing campaigns
Marketing

JEEVMEDIA partners with OPPO India for pan-India influencer marketing campaigns

August 6, 2026
0

Mumbai: JEEVMEDIA, a global creator management and influencer marketing agency, has partnered with OPPO India to execute pan-India influencer marketing...

Read moreDetails

LATEST NEWS

Pears

Pears unveils ‘Farak Clear Hai’ campaign showcasing the craftsmanship behind its iconic transparent bar

August 7, 2026
Dr Vanita Kulshrestha Promoted to Chief Content Officer – Audio at BIG FM

Dr Vanita Kulshrestha Promoted to Chief Content Officer – Audio at BIG FM

August 7, 2026

ANALYSIS

WARC
Analysis

Campaign effectiveness rises up to 70% when creative strategy matches audience: WARC

August 6, 2026
0

Mumbai: Brands relying heavily on social and creator marketing risk limiting long-term growth unless they combine it with broader emotional...

PEOPLE

Dr Vanita Kulshrestha Promoted to Chief Content Officer – Audio at BIG FM
People

Dr Vanita Kulshrestha Promoted to Chief Content Officer – Audio at BIG FM

August 7, 2026
0

Mumbai: Dr Vanita Kulshrestha has been elevated as Chief Content Officer – Audio at BIG FM. Prior to the promotion,...

MARKETING

Ranabir Bose
Marketing

Ranabir Bose returns to Aditya Birla Capital as Head – Marketing (NBFC) and Brand CoE

August 7, 2026
0

Mumbai: Ranabir Bose has been named Head - Marketing (NBFC) and Brand CoE at Aditya Birla Capital. Bose transitions from...

Subscribe to Newsletters

ADVERTISING

OPEN Strategy
Advertising

OPEN Strategy & Design elevates senior leaders to drive next phase of growth

August 6, 2026
0

Mumbai: Independent brand strategy consultancy OPEN Strategy & Design has announced key leadership elevations as it strengthens its leadership team...

PRINT

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years
Media

Times of India Tops Government Print Advertising Spend as Centre Allocates Rs 910.4 Crore Over Five Years

August 5, 2026
0

New Delhi: The Times of India emerged as the largest recipient of the Union government's print advertising expenditure between FY2020-21...

AUTHOR'S CORNER

There’s Life Beyond Dot Com (Bubble)
Authors Corner

There’s Life Beyond Dot Com (Bubble)

August 7, 2026
0

A few weeks ago, while going through some old photographs, I came across one where I was wearing a Tantra...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

SportVot

SportVot Secures Exclusive India Streaming Rights for European Football Pre-Season Friendlies

August 7, 2026
Pears

Pears unveils ‘Farak Clear Hai’ campaign showcasing the craftsmanship behind its iconic transparent bar

August 7, 2026
Dr Vanita Kulshrestha Promoted to Chief Content Officer – Audio at BIG FM

Dr Vanita Kulshrestha Promoted to Chief Content Officer – Audio at BIG FM

August 7, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.