ManormaOnline has launched its Christmas campaign ‘The season of New’. The strategy and execution of the campaign which concentrates on the sparkling arc of positivity have been conceptualized by ‘The Local Network’.
From devastating floods to the global pandemic- Since 2018, Kerala has been witnessing a spate of disasters. But each time, Kerala has bounced back with renewed vigour. Festive seasons like Onam, Christmas, or Vishu have not been celebrated offline as they used to be, thanks to the pandemic-induced restrictions. But these celebrations, without losing a drop of their verve, have migrated to digital/social platforms. Possibly the reason why marketers across the country eagerly look at Kerala as a harbinger of the next opportunity.
So, in Kerala, as the COVID wave shows signs of receding, the people have been storing up their hopes for the upcoming season. If the marketing campaigns in Kerala since the lockdown had one common intent it was to communicate the optimism of the Malayali. The way they faced challenges, the way they stayed positive, the way they held onto hope and remained spirited. Together, they painted a sparkling arc of positivity.
With 36 million unique visitors per month, 296 million page views per month, higher reader engagement of 6.6 minutes per visit, and 141 million sessions per month, Manorama Online caters to a wide range and variety of age and gender gaps Malayali audience across 200+ geographies. Like all of us, the Christmas season is a part of the positivity for ManoramaOnline.
Malls, theatres, restaurants, and schools have reopened, optimism is now becoming real. In reality, after 2020 April we have never felt this new. And we feel this is a unique opportunity to say just that. Christmas undoubtedly will add more lights and joy to the festival of renewal that has already begun.
