Mumbai: Stellantis, a leading global automaker, and mobility provider, today announced the appointment of Concept Public Relations (Concept PR) as its PR agency in India for 2022. The agency will consult and execute Stellantis group communication in India along with JEEP and Citroën communication mandates. The mandate includes strategic consultation, planning, media relations, issues, and crisis management, and integrated campaign development for the group and both brands.
Nipun Mahajan, Brand Head – JEEP India added, “2022 is a big year for both brands with key products lined up for launch and so our communication strategy will be crucial. We believe Concept Public Relations (Concept PR) will be the right partner to ensure the brands remain engaging and exciting.”
Saurabh Vatsa, Brand Head – Citroën India, said, “We were impressed with their ideation capabilities, passion, and energy, and felt this is the right time to bring in some new thinking for both brands. We are excited for the next phase of Stellantis and look forward to a great year ahead with Concept.”
Ashish Jalan, Managing Director, Concept Public Relations added “Working with iconic brands like Jeep and Citroën is an honor for everyone in Concept. Both brands are at the pinnacle of their craft. Jeep and Citroën are a rare blend of sophistication, luxury, design, and performance. This is an exciting opportunity for the Concept family and we are committed to driving significant impact for the brands through effective communication strategies.”
The agency has been onboarded and the mandate has been implemented from February 1, 2022. The Stellantis India mandate will be managed by Concept Public Relations’ robust nationwide network offices. The account will be serviced by the corporate team in Mumbai complemented with the required topline industry experience in the auto sector from across the Concept network.
