ET Medialabs, a leading Growth Advertising & Analytics Company with a prime focus on delivering sustainable business growth has been recognized by Google, India as the Digital Agency that demonstrated the highest growth in the App Ecosystem. ET Medialabs’ dedicated App Vertical witnessed a growth of 433%.
As a result, ET Medialabs was chosen as the Agency of choice for Google Partners Summit 2022 and Raghav Kansal, Founder & CEO, ET Medialabs was invited to be amongst the list of esteemed speakers consisting of industry leaders, entrepreneurs and experts.
Commenting on the achievement, Raghav Kansal, Founder & CEO, ET MediaLabs said, “We are deeply honored that Google, India chose us as the digital agency that demonstrated the highest growth in the App Ecosystem. I want to thank our Partner brands that believed in us to be a part of their growth journey. Their engagement and our team has allowed us to build this together. We are pleased to interact with our peers and industry leaders through this platform about how we as a company grew our app vertical by 433%. The starting point for us was when we identified a trend at the macro level. We saw a huge uptake in the funding that was coming in to the app first companies and the movement from web only brands to web app model or app first business models. While that was the starting point we also saw a great focused effort towards app first offerings by leading publishers and ad networks.”
One of the things that the brand realized early was that the procurement of app business was different from the web clients. For example, the user journey and the de facto analytics platform were different from each other. This led them to build a separate app vertical altogether with a dedicated team to gauge client feedback suggestions to understand the needs of clients and how they differ from the regular models. All of these together became a clear indicator for the brand to double down on this opportunity”
