This Women’s day, MediaNews4U.Com is acknowledging women leaders of the Media, Marketing, Broadcast and Advertising fraternity who have given more than expected.
Zymrat is an Innovation-led D2C Performance Wear Brand dedicated to creating world-class athleisure wear products for the Indian audience. Founded in 2018, Zymrat through its extensive focus on raw materials has created world-class products and IPs that are an industry first. The brand offers a wide range of products such as training and running t-shirts, shorts, joggers and outerwear for men. Boasting a 40% repeat rate, the brand’s engineered performance fabric has garnered instant love across India. Planning to launch 30 new SKUs over the next few months, Zymrat is challenging the status quo across multiple categories such as intensive performance, activewear and athleisure.
In this segment, Ankita Riva, Co-Founder & COO, Zymrat shares her experience as an entrepreneur and breaking the gender stereotypes and how she continues to inspire many other women who are true leaders in the making.
Journey
Hailing from a non-business background, I never thought of having my own company. However, I always wanted to create something of my own and that’s what led me to start Zymrat. From a young age, I was fascinated about going to the gym, working out and being fit. So the keenness towards a healthy and active lifestyle wasn’t an alienated concept to me, yet it seems like a dream come true now. The journey has been quite eventful, to say the least. From being a 2 people company to now as a 15 member team, I couldn’t have dreamt of such talented folks joining us. From being a bootstrapped company to now other stakeholders being a part of the organization, things sure look like they are going in the right direction. Although nothing great comes easy, I wouldn’t want to change a thing about how far we have come. We started from a non-fashion background and now we have 2 never seen before trademarked technologies (Supersilva and TBC) that we proudly boast about.
Inspiration
There is no one person that has inspired me completely. But there have been multiple people be it, my spouse, family, the fitness community, even people I do not know personally. I have followed the journey of the Williams sisters (Serena and Venus) and I have always looked up to Sheryl Sandberg. I believe that the team gets inspired every day by each other by talking about our goals and growth irrespective of the roles or number of years of experience.
Empowerment
Empowerment will only come after equality. I wish to see in my lifetime equal opportunities, equal pay & equal standings for women.
