Mumbai: DRiV™, a global aftermarket solutions provider, has officially appointed Mahendra Singh Dhoni as its National Brand Ambassador, marking the company’s first-ever celebrity association globally and highlighting the strategic importance of the Indian market in its growth plans.
The announcement was made during an exclusive Meet & Greet event held at Taj Lands’ End, Mumbai, attended by DRiV’s executive and commercial leadership teams, key channel partners, and select stakeholders from the automotive industry.
With this partnership, Dhoni will represent DRiV’s extensive House of Brands portfolio, becoming the first celebrity ambassador associated with the company worldwide.
DRiV operates across 53 countries with more than 80 locations and a workforce of over 9,000 professionals globally. The company’s aftermarket portfolio includes more than 30 globally recognised brands such as Monroe®, Champion®, Goetze, Ferodo, Wagner and others.
India continues to remain a strategic market for DRiV, supported by a network of over 800 distributors and its dedicated Aftermarket headquarters in Gurgaon.
The association with Dhoni reflects DRiV’s intent to strengthen consumer engagement and deepen market presence through a trusted and widely recognised personality whose values align with the company’s focus on performance, reliability and excellence.
The partnership is expected to further enhance brand visibility for DRiV’s aftermarket portfolio while supporting stronger connections with customers, channel partners and automotive communities across India.
