This Women’s day, MediaNews4U.Com is acknowledging women leaders of the Media, Marketing, Broadcast and Advertising fraternity who have given more than expected.
Godrej Appliances, a business unit of Godrej & Boyce, is one of the leading Home Appliances players in India. Environment is a core value at Godrej. Both manufacturing units of Godrej Appliances became the first in the country to win the coveted Platinum Plus Green Co certification for their pioneering green manufacturing practices. The brand takes pride in not just its carefully designed products and environment-friendly technologies, but also best in class after-sales service delivered through over 680 service centres and more than 4500 Smart Buddy service experts spread all over the country.
In this segment, Swati Rathi- Marketing Head – Godrej Appliances shares her experiences and breaking the gender stereotypes and how she continues to inspire many other women who are true leaders in the making.
Journey
From 2002 to 2022 – bulk of my last two decades have been spent building the Godrej Appliances brand across categories, on the back of consumer obsession instilled by my early years in consumer research and structured thinking introduced by an early stint in the IT sector.
Inspiration & Inspiring the Team
I can’t pick any one person, but inspiration is a continuous affair. I feel inspired to do better every day when I interact with my young team or when I come across some great work in any form.
Empowerment of Women
A quick search on LinkedIn will reveal that women are definitely making a mark at their workplaces. The environment today is much more conducive to women in workplaces than it was two decades ago. Having said that, it will continue to be work in progress. We need to continue encouraging women in our teams to shed inhibitions and be vocal on their perspectives. Women leaders, in particular, have a big role to play in women empowerment and are best placed to inspire and motivate younger women around them. It is humbling as a woman leader to know that I can serve as a positive influence, and this makes me more responsible and empathetic.
