Mumbai: While outlining the new policy in a statement, Twitter said that it will no longer allow advertisers on its site who deny the scientific consensus on climate change, echoing a policy already in place at Google.
“Ads shouldn’t detract from important conversations about the climate crisis,” the company‘s statement read.
The announcement by Twitter coincided with Earth Day and came hours before the European Union agreed to a deal requiring big tech companies to vet their sites more closely for hate speech, disinformation and other harmful content.
Twitter said it would provide more information in the coming months on how it plans to provide “reliable, authoritative context to the climate conversations” its users engage in, including from the Intergovernmental Panel on Climate Change.
