Josh, an Indian short-video app, announced a strategic relationship with Brut India, a digital video publisher platform, to provide users with a combination of exclusive, original, and historic material on the Josh app.
Through this association, Josh and Brut India will leverage their platforms for the purpose of video news and information consumption to power billion talks around culture and social impact and bring the youth of the country to the forefront of every discussion.
“We are very pleased to announce this new partnership, especially with a major global platform like Brut. We are always looking to provide best in class short format content that fuels our rapidly expanding content offerings and this partnership will continue that momentum of contributing to better content through a global vision and a strong local expertise.” said, Sunder Venketraman, Head of Content and Creator Ecosystem, Josh
“At Brut, we aim to make an impact through adding value to viewers and starting conversations about issues and trends that affect the people. For Brut, as the most engaging digital news publisher in India, we feel that Josh, with over 139 million Monthly Active Users, and with proportioned content policies, is the right platform to partner with, and to start impactful conversations with people across regions, backgrounds and cultures. We are very excited and looking forward to engaging with a wide audience on Josh.” said, Yash Ayyagari, Head of Strategy and Special Projects, Brut
