Social investment and stock trading platform, StockGro, is back with another creative presentation that aims to raise awareness against jugaad (makeshift) in trading. The two new video campaigns depict the tomfoolery one may adopt in life’s daily instances but when it comes to money matters and investing, it is best to go the professional way – the StockGro way.
Ajay Lakhotia, Founder & CEO, StockGro states, “It is easy to be led astray by ‘well-meaning’ folks when it comes to trading and investment. While the youth is still under the learning curve, it is important to set the right foundation when it comes to money matters. StockGro is a safe space to learn about trading as well as implement that learning without going through losses. This is precisely what we would like to convey via these campaigns but in a quirky way that stays in the minds of the users – hence the tagline – stock market mein, no jugaad”
The video campaign, while it has a message for all age groups, is essentially focused on the younger population entering the financially independent phase, appealing to their mindset of money, savings, risk, and investments. The smooth depiction with a rib-tickling tone resonates with the viewers and has already garnered praises for its creativity and relatability.
The video campaign was launched on OTT platforms like Hotstar along with StockGro’s social media platforms and has 1 million views already.
