Colors Bangla is all set to present ‘Tumii Je Amar Maa’, a story of a girl who is in search of her ideal mother, starting 6th June every day at 9 pm. The show is produced by Acropolis Entertainment.
The Channel has planned a robust marketing campaign for the launch of the show involving television, radio and print. The channel will also explore high-impact properties in MSO networks as part of their TV plan and activate social media through interest-based targeting, enabling content engagement. There will also be on-ground engagement activities to drive in the show’s key messaging with live audience engagement.
Set against the backdrop of a small township near Kolkata little Aru has everything in life except one, the most important, her mother.Her dad Aniruddho Roy Chowdhury played by Suman Dey runs the family business of a hotel chain. Arohi played by Priya Mondal takes up familial responsibility after the demise of her mother. To support her family, she wants a good job. Arohi lands up getting the job of a mother to little Aru. Through their encounter, Aru and Arohi come close to each other and they develop a beautiful bond- a bond which is beyond blood ties. Will Arohi turn out to be a loving and caring mother to Aru?
Speaking on the launch of the new show, Sagnik Ghosh, Business Head, Colors Bangla said, “Mothers are magicians as they turn pain into hope and tears into laughter. The narrative of the show is very different and is about an unconventional story of a little girl who lacks motherly love, affection and so tries to search for an ideal mother for herself. In this journey, she bonds with a woman who might not be her biological mother but has all the qualities that a child sees in her mother. She responds to her physical and emotional needs. We are sure the girls’ emotional journey will melt hearts and have a universal resonance because of the mother child bonding.”
Watch ‘Tumii Je Amar Maa’ starting 6th June every day at 9 pm only on Colors Bangla.
