Mumbai: Sony Pictures Networks India (SPNI) has announced the return of its flagship quiz show, Kaun Banega Crorepati (KBC), with Season 18 set to premiere on August 10, 2026, introducing a new campaign, #SochnaPadega, that focuses on the importance of applying knowledge in an increasingly information-rich world.
Hosted by Amitabh Bachchan, the latest season shifts the spotlight from simply possessing information to interpreting, analysing and using it effectively. The campaign is built on the premise that while knowledge has become widely accessible through technology, true advantage lies in critical thinking and informed decision-making.
The theme comes alive through a series of brand films featuring everyday situations that illustrate how applied knowledge can make a meaningful difference. The campaign reinforces the show’s core message that success today depends not only on remembering facts but on understanding and connecting them. As the campaign puts it, “Kyunki Is Baar KBC par jawab yaad rakhne se kaam nahi chalega … ‘Sochna Padega’.”
Commenting on the new season, a Sony Pictures Networks India spokesperson said, “KBC has become a cultural phenomenon that has firmly established itself as a knowledge-led conversation starter. This season, with ‘Sochna Padega’, the conversation evolves to celebrate the power of applied knowledge & decision making. This season, KBC is championing a mindset that is increasingly relevant in today’s world.”
Kaun Banega Crorepati Season 18 will premiere on *Monday, August 10, 2026, at 9:00 PM on Sony Entertainment Television and Sony LIV, and will air every Monday to Friday thereafter.
Over the years, KBC has remained one of Indian television’s most enduring knowledge-based entertainment formats, combining aspirational storytelling with quiz-based competition. With its latest edition, Sony Pictures Networks India aims to position the franchise around the evolving value of applied intelligence in an era shaped by digital access to information.
The campaign has been launched with three promotional films featuring Amitabh Bachchan ahead of the show’s premiere.
