Bengaluru: With the aim of enabling the growth of D2C brands in India, Velocity, a revenue based financier, has partnered with Adyogi, a marketing agency, to launch a Growth Accelerator Program. The program which is the first of its kind in India aims to solve growth capital and digital marketing pain points for D2C businesses.
D2C brands selected for the program will receive support in the form of growth capital financing, inventory planning and optimised marketplace listings from Velocity while AdYogi will leverage its performance marketing expertise to increase marketing efficiency. Velocity and AdYogi commit to 2X growth in revenues within 6 months for participants in the program, failing which both will waive their respective financing and marketing fees.
Velocity and AdYogi plan on leveraging their cumulative experience working with over 700 e-commerce brands to address these challenges head on and help shortlisted brands grow. Specific focus will be on improving returns on advertising across media channels like Facebook and Google as well as marketplaces like Amazon, Flipkart and Myntra.
Velocity will help D2C brand’s plan their inventory through these peaks and troughs, identify drop off points in the customer journey, increase retention and crank other growth levers. Brands that graduate from the program, will have a repeatable playbook for scaling their business.
Abhiroop Medhekar, Founder and CEO of Velocity, said, “We have set up a Portfolio Support Group led by seasoned experts who have driven thousands of crores of eCommerce growth. With the Growth Accelerator Program, we will extend that expertise to high potential D2C brands and support their exponential growth trajectories. We already have skin in the game to make a brand succeed. This program makes it even more explicit. It’s double or nothing for us – we either double their revenues, or we get nothing.”
Rohin Mittal, Co-founder of Adyogi said, “Most D2C businesses are unaware of many of the opportunities that exist around optimization and scaling. While Velocity’s financing will help the startups scale without any stress, we will help them with their digital marketing efforts so that their reach and conversions increase. We are incredibly excited about this program and hope to see these brands succeed and expand.”
