Friday, July 17, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Media

British Council announces A. R. Rahman as season ambassador for ‘India/UK Together Season of Culture’

by MN4U Bureau
June 8, 2022
in Media
Reading Time: 3 mins read
A A
British Council announces A. R. Rahman as season ambassador for 'India/UK Together Season of Culture'
Share Share ShareShare

New Delhi: British Council, the UK’s international organisation for educational opportunities and cultural relations today announced the India/UK Together Season of Culture, a celebration of the long-standing relationship between the UK and India.

The Season of Culture that marks India’s 75th anniversary, has been officially launched by Jan Thomson, Deputy High Commissioner to India and Barbara Wickham OBE, Director India, British Council from the iconic British Council building – a vibrant cultural epicenter in the heart of the national capital.

The Season of Culture aims to build on the British Council’s work in India and strengthen India-UK collaboration in the areas of Arts, English and Education. The Season of Culture will enable collaborations between emerging artists and arts organisations from both nations, acting as a platform for greater artistic exchange, global opportunities and exposure.

The Season collaborations across art forms will foster creative expression and will be distinguished by the use of digital innovation in the arts. In addition to mesmerising the audiences through art, the thought-provoking collaborations will also have inclusion and diversity principles deeply embedded.

‘Access For All’ is the Season of Culture equality, diversity, and inclusion (EDI) advisor.

Over 1,400 artists will showcase their collaborations to millions of audiences across India, Britain, Scotland, Wales and Northern Ireland, through a wide array or arts such as theatre, dance, visual arts, literature, music, architecture, design, fashion, tech-art, and new media art.

Culture is a strong unifying theme and a key pillar of the India-UK bilateral relationship, underlined in the recently signed ‘UK-India Roadmap 2030’ to elevate bilateral ties and enhance collaboration to support the development of the creative economies of both nations.

Padma Shri and Padma Bhushan, A. R. Rahman has been announced as the India/UK Together Season of Culture ambassador.

Barbara Wickham OBE
Barbara Wickham OBE

Barbara Wickham OBE, Director India, British Council, said, “India/UK Together, a Seasonof Culture marks the deep connections between our nations and the 75th anniversary of India. The creative collaborations of emerging Indian and UK artists and arts organisations will juxtapose art with social dialogue, exploring shared global challenges such as environmental sustainability, inclusion, gender equality and accessibility, and empowering young leaders of the future through the arts. People in both countries will have the chance to experience innovative and exciting creative work from some of the most promising UK and Indian artists pushing the envelope of creativity and the infusion of creative tech.”

“We are excited to have the globally acclaimed A R Rahman as our Season Ambassador. He has been a significant adviser to the Season of Culture and his work and professional journey truly embody what the Season of Culture stands for – working together, and artistic output that captures the imagination of the world,” she added.

Amish Tripathi, Minister (Culture), Indian High Commission, UK & Director, Nehru Centre, London
Amish Tripathi

Speaking on the association with the Season of Culture, Amish Tripathi, Minister (Culture), Indian High Commission, UK & Director, Nehru Centre, London, said, “With a burgeoning economic relationship, closely aligned governments, and a living bridge in terms of the Indian diaspora in the UK, the sky is the limit for the partnership between India and the UK. My compliments to the British Council for driving the India/UK Together Season of Culture. The Nehru Centre London, under the leadership of ICCR & the High Commission of India to the UK, is very proud to partner in this very important initiative.”

Speaking on his association with the Season of Culture, A.R. Rahman said, “I am honoured to be the Ambassador for British Council’s India/UK Together, a Season of Culture, and to celebrate the strong friendship between our two countries. Today, creative expression and exchange can nurture young talent and create a global stage for fair and equitable access to arts. As an artist, it is a pleasure to be part of an innovative cultural programme which supports creative excellence and artistic appreciation; and brings diverse audiences together.”

Tags: A R RahmanAmish TripathiBarbara WickhamBritish CouncilSeason of CultureUK and India

RECENT POSTS

RISE & KAMALINI
Media

RISE Worldwide claims complete sell-out of ECB’s virtual advertising inventory for India’s England white-ball tour

July 16, 2026
0

Mumbai: RISE Worldwide has claimed to have achieved a complete sell-out of the England and Wales Cricket Board's (ECB) digital...

Read moreDetails
Government weighs CBFC clearance for OTT films after Satluj row
Media

Government weighs CBFC clearance for OTT films after Satluj row

July 16, 2026
0

Mumbai: The Centre is evaluating a significant overhaul of India's OTT regulatory framework by considering mandatory certification from the Central...

Read moreDetails
Dr. Subhash Chandra and brothers announce Rs. 100 crore university in Hisar to honour their father’s legacy
Media

Dr. Subhash Chandra and brothers announce Rs. 100 crore university in Hisar to honour their father’s legacy

July 16, 2026
0

Mumbai: Essel Group Chairman Dr. Subhash Chandra, along with his brothers Shri Laxmi Narain Goel, Shri Jawahar Goel and Shri...

Read moreDetails
Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks
Media

Network18 Reports 10.3% Revenue Growth in Q1FY27 Despite Market Headwinds; Operating Revenue Touches ₹516 Crore

July 15, 2026
0

Mumbai: Network18 Media & Investments Limited has reported a resilient performance for the first quarter of FY2026-27, with consolidated operating...

Read moreDetails
P. Sridhar elevated as Director – Advertising & Marketing at Sakshi Telugu Daily
Media

P. Sridhar elevated as Director – Advertising & Marketing at Sakshi Telugu Daily

July 15, 2026
0

Mumbai: Sakshi Telugu Daily has elevated P. Sridhar as Director – Advertising & Marketing, expanding his responsibilities to include advertising,...

Read moreDetails
Kuku
Media

Kuku launches nationwide creator programmes across five languages to expand content ecosystem

July 14, 2026
0

Mumbai: Content platform Kuku has launched two nationwide creator partnership initiatives—the Kuku Kalakaar Program on Kuku FM and the Kuku...

Read moreDetails

LATEST NEWS

Recode

Recode Studios to acquire up to 51% stake in premium beauty brand Aflairza

July 16, 2026
Ormax-Media

Cricket tops Ormax Media’s OTT Watchlist for the first half of the year

July 16, 2026

ANALYSIS

Netflix Set to Capture Nearly 10% of Global CTV Ad Spend by 2027: WARC Media
Analysis

YouTube ad revenue crosses $40 billion as growth slows amid rising competition from TikTok, Netflix: WARC

July 16, 2026
0

Mumbai: YouTube generated more than $40 billion in advertising revenue in 2025, cementing its position as one of the world's...

PEOPLE

Moneka Khurana
People

Moneka Khurana to scale MMA’s global research, marketer capability-building programmes as MMA India MD

July 16, 2026
0

Mumbai: The Marketing + Media Alliance (MMA) today announced the promotion of Moneka Khurana to Managing Director, MMA India. The...

MARKETING

Recode
Marketing

Recode Studios to acquire up to 51% stake in premium beauty brand Aflairza

July 16, 2026
0

New Delhi: Recode Studios Limited has signed a strategic investment term sheet to acquire up to a 51% equity stake...

Subscribe to Newsletters

ADVERTISING

IndoSpace
Advertising

IndoSpace invites agency pitches for Integrated Marketing Mandate

July 15, 2026
0

Mumbai: IndoSpace, India's integrated supply chain infrastructure platform, has invited expressions of interest from marketing and communications agencies for a...

PRINT

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities
Print

Divya Bhaskar marks 23 years with landmark edition featuring Gujarat’s 50 most influential personalities

June 22, 2026
0

Ahmedabad: Celebrating 23 years of publication, Gujarati daily Divya Bhaskar has unveiled a special commemorative edition that brings together 50...

AUTHOR'S CORNER

From Scale to Strategy: The Next Frontier of AI Video Leadership in India
Authors Corner

From Scale to Strategy: The Next Frontier of AI Video Leadership in India

July 16, 2026
0

There is a particular moment in learning to fly when the exhilaration of becoming airborne gives way to a more...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Prime Video & MX Player

Prime Video and Amazon MX Player integration begins; creates expanded opportunities for brands and advertisers

July 16, 2026
Recode

Recode Studios to acquire up to 51% stake in premium beauty brand Aflairza

July 16, 2026
Ormax-Media

Cricket tops Ormax Media’s OTT Watchlist for the first half of the year

July 16, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.